# Seel > Post\-purchase risk protection for e\-commerce merchants ## At a glance | Field | Value | | --- | --- | | Category | Specialty Solutions | | Type | Carrier | | Region | NA | | Headquarters | San Francisco, California | | Founded | 2021 | | Stage | Growth | | Employees | 51-200 | ## Overview Seel is a direct-to-consumer embedded insurance carrier and post-purchase risk platform founded in 2021 by Zack Peng (CEO) and Bill Liu (COO). The company underwrites consumer risk at the e-commerce checkout, covering return assurance, shipping protection, and extended warranties for merchants and their customers. Seel assumes financial liability directly for covered events and distributes products through merchant integrations, with insurance and reinsurance capacity provided by partners including Lloyd's of London, Great American Insurance Group, and Arch Insurance. Seel's platform uses proprietary AI-powered underwriting software that analyzes hundreds of signals at the moment of order placement to predict return probability and price risk accordingly. The system connects to merchant e-commerce operations via API, enabling merchants to offer risk transfer options at checkout without bearing the financial exposure themselves. The company holds licenses in 79 countries and jurisdictions and is SOC 2 Type II certified, GDPR compliant, and CCPA compliant. As of 2026, Seel serves over 5,000 merchants and has protected more than 24 million orders. The company raised a USD 17 million Series A from Lightspeed Venture Partners in January 2022 and closed a Series B round in May 2025, with total known funding of USD 23.6 million or more. Seel is an alumnus of the Techstars MetLife Digital Accelerator. In December 2025, the company announced formal insurance and reinsurance partnerships with Lloyd's, Great American, and Arch to scale risk capacity and support international expansion. ## Category & focus - Insurance verticals: P&C Personal, Specialty/E&S - Target customers: Consumers, Carriers ## Links - Website: - Directory profile: - Blog: - Careers: - Linkedin: --- *Last updated: 2026\-05\-18*