# Secura

> Bancassurance platform and embedded insurance APIs for banks, telcos, and digital distributors\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Dubai, United Arab Emirates |
| Founded | 2021 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Bootstrapped |

## Overview

Secura is a bancassurance and embedded insurance platform provider serving banks, financial institutions, e-commerce platforms, and telcos across the EMEA region. Founded in 2021 and headquartered in Dubai, the company gives non-traditional insurance distributors a B2B2C technology stack to embed and sell insurance products without building custom infrastructure.

The platform delivers insurance distribution across mobile apps, web portals, chatbots, and direct API integrations. The architecture is modular and cloud-native, built on REST-based B2B APIs that connect to bank core systems, payment platforms, and e-commerce ecosystems. Clients can select individual components or the full bancassurance suite, with AI-driven automation applied to customer experience and product configuration.

Operating under parent entity iSecure Solutions FZE, Secura targets the UAE bancassurance market and adjacent EMEA segments. The company announced a travel insurance distribution partnership with Visaero.com and ISA Solutions at the Arabian Travel Market in 2026.

## Products & services

### Bancassurance Platform

Purpose-built platform enabling banks and financial institutions to distribute insurance products across digital and assisted channels.

**Key features:**

- Omni\-channel engagement via mobile apps, web portals, and chatbots
- Pre\-built insurance products for rapid deployment
- Policy management and customer servicing capabilities
- AI\-driven customer experience personalization

*Target users:* Banks, credit unions, and financial services providers

### Embedded Insurance APIs

REST-based plug-and-play APIs for embedding insurance into third-party customer journeys.

**Key features:**

- Partner ecosystem API integration
- Rapid time\-to\-market for new insurance product launches
- Support for e\-commerce, retail, and telco use cases

*Target users:* E\-commerce platforms, retailers, telcos, and fintech companies

### Insurance\-as\-a\-Service

Modular platform-as-a-service model allowing clients to select specific capabilities without full platform commitment.

**Key features:**

- Component\-level selection for targeted implementation
- Scalable architecture for incremental rollout
- Shared infrastructure supporting insurers and distribution partners

*Target users:* Insurers and reinsurers seeking digital distribution capabilities

### Digital Transformation Consulting

Advisory services for insurance companies and financial institutions covering digital strategy, platform implementation, and ecosystem design.

*Target users:* Carriers and banks seeking to modernize insurance distribution

## Category & focus

- Subcategories: Embedded Insurance, Bancassurance, API\-First Distribution
- Insurance verticals: Life & Annuity, P&C Personal, P&C Commercial
- Target customers: Carriers, Reinsurers

## Notable customers

- Banks and financial institutions seeking bancassurance capabilities
- E\-commerce platforms, retailers, and telcos adding embedded insurance
- Insurers and reinsurers requiring digital distribution infrastructure

## Links

- Website: <https://secura.biz>
- Directory profile: <https://insurtechlist.com/companies/secura/>
- Linkedin: <https://www.linkedin.com/company/isecure-solutions-fze>

---

*Last updated: 2026\-07\-27*