# Sayata

> Commercial risk placement platform streamlining quote\-bind\-issue for insurance brokers and carriers

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Boston, MA |
| Founded | 2017 |
| Stage | Acquired |
| Employees | 51-100 |
| Funding | $60M (Acquired by Penn-America Group, Sep 2025) |

## Overview

Sayata (formerly Sayata Labs) is a commercial risk placement platform that streamlines the quote-bind-issue process for insurance brokers and carriers. Founded in 2017 by Asaf Lifshitz, Iddan Golomb, and Avishay Maya, the company initially focused on cyber insurance before expanding to broader commercial lines.

The platform manages the complete quote-bind-issue process for insurance professionals, enabling them to discover and place more types of risk efficiently. Sayata uses AI and data analytics to help wholesale brokers work with multiple insurance companies in real time.

In September 2025, Sayata was acquired by Penn-America Group, a US insurance company. The acquisition terms were not disclosed but industry sources estimate the deal was worth tens of millions of dollars in cash and shares.

## Products & services

### Commercial Risk Placement Platform

Digital marketplace for insurance agencies to work with multiple insurance companies in real time.

**Key features:**

- Real\-time quoting from multiple carriers
- Automated submission processing
- AI\-powered risk assessment
- End\-to\-end quote\-bind\-issue workflow

*Target users:* Wholesale Brokers, Commercial Lines Underwriters

### Cyber Insurance Solutions

Specialized cyber insurance placement tools (original company focus).

**Key features:**

- Cyber risk assessment
- Multi\-carrier cyber quotes
- Simplified cyber policy binding

*Target users:* Cyber Insurance Specialists, Commercial Brokers

## Category & focus

- Subcategories: Commercial Lines, Risk Placement, Cyber Insurance
- Insurance verticals: Commercial P&C, Cyber, SMB
- Target customers: Wholesale Brokers, Carriers, MGAs

## Notable customers

- \[Unknown \- wholesale broker clients\]

## Links

- Website: <https://www.sayata.com>
- Directory profile: <https://insurtechlist.com/companies/sayata/>
- Linkedin: <https://www.linkedin.com/company/sayatainsurance>

---

*Last updated: 2026\-03\-25*