# Sønr Global

> Market intelligence and innovation scouting for the insurance industry

## At a glance

| Field | Value |
| --- | --- |
| Category | Data & Analytics |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | London, England |
| Founded | 2016 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Sønr Global is a market intelligence SaaS platform for the insurance industry, serving carriers, reinsurers, and brokers seeking to track external change and evaluate strategic opportunities. Founded in 2016 and headquartered in London, the company combines a software platform with on-demand research and analyst support to help insurance leadership teams assess emerging technologies, competitive dynamics, and potential partners or acquisition targets.

The platform tracks over 3 million companies globally and provides tools for startup scouting, capability gap assessment, and innovation program management. Clients can use the platform to define innovation challenges, identify and evaluate potential partners or vendors, run proof-of-concept programs, and track portfolio decisions. In January 2026, Sønr released Sønr 2.0, an AI-enhanced version of the platform integrating proprietary data with human expertise.

Sønr works with approximately 50 (re)insurers across the US, Europe, and APAC. Named clients include Generali, Aviva, Liberty Mutual, Travelers, Allianz, Munich Re, WTW, Tokio Marine, QBE, and Bupa. In 2023 the company was selected as the official Global Market Intelligence Partner of InsureTech Connect (ITC Vegas). Sønr also publishes the annual Beyond Boundaries report, featuring the Signal50 (top 50 emerging insurtechs) and Scale50 (top 50 established companies) rankings.

## Products & services

### Market Intelligence Platform

A SaaS platform that tracks emerging technologies, startups, and market signals relevant to insurance. Provides external change monitoring, competitor and ecosystem analysis, capability gap identification, and insight-driven strategy support for insurance leadership teams.

**Key features:**

- Tracking of 3M\+ companies with insurance\-relevant filtering
- Emerging technology identification and categorization
- Competitor and ecosystem mapping
- Insight reports and analyst commentary

*Target users:* Chief Strategy Officers, Chief Innovation Officers, and executive teams at insurers and reinsurers

### Venture Clienting

A managed service layer that extends the intelligence platform with hands-on innovation support. Covers end-to-end programs from challenge definition through startup selection, proof-of-concept validation, and scaling decisions.

**Key features:**

- Innovation challenge scoping and stakeholder alignment
- Startup shortlisting and due diligence support
- PoC program design and evaluation
- Scaling decision frameworks

*Target users:* Innovation and strategy teams at large insurers; Aviva engaged Sønr for a two\-year venture clienting collaboration in July 2025

### Sønr Customised

Bespoke engagements for clients with deeper requirements, including venture building, accelerator programme design, and CVC/VC dealflow support.

**Key features:**

- Custom research and intelligence programs
- Accelerator and incubator programme design
- Corporate venture dealflow support

*Target users:* Innovation and investment teams at tier\-1 carriers and reinsurers

### Beyond Boundaries Report

Annual research report and recognition program recognising emerging and established insurtechs. The 2025 edition featured the Signal50 (top 50 emerging insurtechs) and Scale50 (top 50 established companies), drawn from open applications, executive interviews, and a 32-member global judging panel.

**Key features:**

- Signal50: top 50 emerging insurtechs
- Scale50: top 50 established companies
- Open application process with expert judging
- Published in partnership with ITC Vegas

*Target users:* Insurtech companies seeking recognition; insurers and investors tracking the market

## Category & focus

- Subcategories: Market Intelligence, Competitive Intelligence, Innovation Management, Startup Scouting
- Insurance verticals: P&C Commercial, Specialty/E&S, Reinsurance, Life & Annuity
- Target customers: Carriers, Reinsurers, Brokers

## Notable customers

- Generali
- Aviva
- Liberty Mutual
- Travelers
- Allianz
- Munich Re
- WTW \(Willis Towers Watson\)
- Tokio Marine
- QBE Insurance
- Bupa
- Chaucer
- Mitsui Sumitomo Insurance
- RGAX \(RGA Exchange\)

## Links

- Website: <https://sonr.global>
- Directory profile: <https://insurtechlist.com/companies/s-nr-global/>
- Blog: <https://sonr.global/sonws/>
- Press: <https://sonr.global/aviva-partners-with-sonr-to-accelerate-innovation-and-drive-growth/>
- Linkedin: <https://uk.linkedin.com/company/sonrglobal>

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*Last updated: 2026\-06\-05*