# Rooster

## At a glance

| Field | Value |
| --- | --- |
| Category | Usage-Based Auto Insurance |
| Type | Carrier |
| Region | EMEA |
| Headquarters | London, United Kingdom |
| Founded | 2019 |
| Stage | Startup |
| Employees | ~8 |

## Overview

Rooster is a UK insurtech carrier offering app-based usage-based car insurance for drivers aged 20 and over. Founded in 2019 by Richard Tucker, Rooster uses smartphone telematics to assess driving behavior during a one-off three-week test drive, then generates a fixed quote based on the driver’s score. The approach differs from traditional black-box telematics policies by limiting monitoring to a single, defined evaluation period rather than ongoing surveillance. Rooster is authorized and regulated by the UK Financial Conduct Authority (registration number 954466). The company has been accelerated by Tech Nation Fintech and counts InReach Ventures among its investors.

## Links

- Website: <https://caura.com/insurance/insurers/everything-you-need-to-know-about-rooster-insurance>
- Directory profile: <https://insurtechlist.com/companies/rooster/>
- Website:: <https://www.joinrooster.co.uk>

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*Last updated: 2026\-05\-17*