# Rook

> Connect any wearable, power any health app \-\- one API for 400\+ devices and platforms\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Data & Analytics |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Spring, Texas |
| Founded | 2019 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Pre-Seed |

## Overview

ROOK is a health data API and SDK platform that enables software companies, insurers, wellness platforms, and healthcare providers to integrate wearable device data from 400+ sources through a single connection. Founded in 2019 by biomedical engineers Marco Benitez, Daniel Martinez Aguilar, and Jose Ivan Esquivel Mendoza, the company began as a heart rate monitoring tool for coaches and gyms before pivoting to a B2B API model.

ROOK's platform normalizes, standardizes, and deduplicates health metrics across a wide ecosystem of wearable devices and health applications -- including Apple Health, Garmin, Fitbit, Oura, Withings, Dexcom, Whoop, Polar, Strava, Google Health Connect, Samsung Health, and Xiaomi. The result is a single, consistent data layer that downstream products can build on without managing individual device integrations.

For insurance, ROOK enables carriers and insurtechs to access wearable data for wellness-linked products, usage-based insurance, and health engagement programs. The platform is HIPAA-aligned, GDPR compliant, and FHIR compliant, making it suitable for health and insurance use cases where data governance is critical.

## Products & services

### Wearable API & SDK

Core integration platform connecting to 400+ wearable devices and health data sources. Handles data harmonization, normalization, and deduplication across all sources, delivering a consistent schema regardless of the originating device.

**Key features:**

- Single integration to 400\+ wearables and health platforms
- Real\-time and batch data delivery via webhooks
- Native SDK for iOS and Android
- Data validation and quality scoring

*Target users:* Software developers, insurtechs, digital health companies, fitness platforms

### ROOK Score

Proprietary health scoring system that derives standardized health and activity metrics from wearable data. An upcoming Health Score 2.0 will incorporate 22 different metrics for enhanced accuracy.

**Key features:**

- Standardized cross\-device health scoring
- Activity, sleep, and biometric aggregation
- Benchmark\-ready outputs for insurance underwriting and wellness programs

*Target users:* Insurers, wellness platforms, digital health applications

### ROOK Connection Page

User-facing interface for wearable device connection and authentication, enabling end users to link devices without custom development by the integrating company.

### ROOK Extraction App

Reference application for demonstrating data capabilities and as a no-code data extraction solution for non-technical users.

### Webhook System

Real-time data delivery mechanism ensuring scalable and reliable data flow from wearable sources to client backend systems.

## Category & focus

- Subcategories: Health data APIs, wearable data integration, usage\-based insurance data
- Insurance verticals: Health, Life & Annuity
- Target customers: Carriers, MGAs/MGUs, Employers, Consumers

## Notable customers

- Advanta Health Solutions
- Trainingym
- Gentherm
- PEAR Health Labs
- NASM \(National Academy of Sports Medicine\)
- Novos Lab
- Physmodo

## Links

- Website: <https://www.tryrook.io>
- Directory profile: <https://insurtechlist.com/companies/rook/>
- Blog: <https://www.tryrook.io/blog>
- About: <https://www.tryrook.io/about-us>
- Linkedin: <https://www.linkedin.com/company/tryrookio>
- Solutions: <https://www.tryrook.io/solutions>
- Documentation: <https://docs.tryrook.io>
- Wearable api & sdk: <https://www.tryrook.io/wearable-api-sdk>

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*Last updated: 2026\-06\-05*