# Rey

> Integrated health insurance and wellness platform for Indonesians\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Health Insurance |
| Type | Carrier |
| Region | APAC |
| Headquarters | Jakarta, Indonesia |
| Founded | 2021 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Series A |

## Overview

Rey is Indonesia's first integrated insurtech combining digital health insurance, a healthcare ecosystem, and wellness features into a single end-to-end platform. Founded in 2021 by Evan Tanotogono, Bobby Siagian, David Nugroho, and Rosi Setyo N, Rey was created to address Indonesia's persistently low insurance penetration by making health coverage accessible, affordable, and genuinely useful.

The platform goes beyond standard insurance by embedding telemedicine, AI-based health assessment, and pharmacy delivery into each membership, delivering healthcare value from day one. Plans start from approximately USD 4 per month, targeting individuals, families, and small businesses. In 2024, Rey was admitted to the OJK IKD regulatory sandbox in Indonesia and achieved ISO certification.

## Products & services

### Health Insurance and Wellness Membership

An integrated health insurance plan bundled with digital health services accessible via mobile app.

**Key features:**

- 24/7 telemedicine consultations at no added fee
- AI\-based health self\-assessment via Olvo\.ai
- Pharmacy delivery services
- Plans starting from USD 4/month for individuals, families, and small businesses

*Target users:* Indonesian consumers and SMB employees

### Olvo\.ai

Proprietary AI model focused on insurance medicine, improving claims processing and underwriting accuracy using health data.

**Key features:**

- AI\-driven claims assessment
- Underwriting intelligence
- Health data analytics

*Target users:* Internal operations and insurance partners

## Category & focus

- Subcategories: Embedded Insurance, Wellness Platform, Telemedicine
- Insurance verticals: Health
- Target customers: Consumers, SMBs, Families

## Notable customers

- Consumers seeking affordable health coverage
- Small and medium businesses

## Links

- Website: <https://rey.id>
- Directory profile: <https://insurtechlist.com/companies/rey/>
- Linkedin: <https://www.linkedin.com/company/reyidhealth>

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*Last updated: 2026\-05\-17*