# RenewBuy

> Digital insurance distribution platform connecting agents and consumers across motor, health, and life insurance in India\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Gurugram, India |
| Founded | 2015 |
| Stage | Growth |
| Employees | 1000+ |
| Funding | Acquired |

## Overview

RenewBuy is a digital insurance distribution platform for agents and consumers in India, covering motor, health, and life insurance. The company operates a multi-insurer comparison engine that allows licensed POSP (Point of Sale Person) advisors to quote and bind policies from over 35 insurers across a network spanning more than 750 cities.

The platform delivers agent tools for policy comparison, customer management, and commission tracking via a SaaS model. A key technology asset is PRISM (Predictive Risk Identification & Selection Model), an AI recommendation engine launched in June 2025 that personalizes insurance suggestions based on customer demographics, location, income, and medical history. RenewBuy also acquired Artivatic Data Labs in 2022, adding API-based underwriting and claims SaaS capabilities to its stack.

RenewBuy raised USD 151M+ across 14 funding rounds before being acquired by InsuranceDekho in May 2025. The combined entity serves over 14 million customers through a network of more than 100,000 POSP advisors, forming one of India's largest insurance distribution networks.

## Products & services

### Insurance Distribution Platform

RenewBuy's core platform enables POSP advisors to access multi-insurer policy comparisons and manage customer relationships in one interface. Agents compare and bind motor, health, and life insurance from 35+ carrier partners.

**Key features:**

- Multi\-insurer quote comparison across motor, health, and life categories
- Policy management and renewal tracking for agents
- Commission tracking and reporting dashboard

*Target users:* Licensed POSP insurance advisors across India

### PRISM \- AI Recommendation Engine

PRISM (Predictive Risk Identification & Selection Model) is an AI-driven insurance recommendation engine launched in June 2025. It generates personalized insurance suggestions based on customer attributes including age, income, location (Pincode), gender, occupation, medical history, family composition, and education.

**Key features:**

- Hyper\-personalized recommendations across health, term, and savings products
- Context\-aware suggestion logic replacing generic one\-size\-fits\-all results
- Targeted at reaching 1 million customers by FY2026

*Target users:* Consumers and POSP advisors using the RenewBuy platform

### Artivatic Data Labs \(Acquired 2022\)

Following the 2022 acquisition of Artivatic Data Labs, RenewBuy integrated API-based SaaS solutions for automated underwriting and claims processing into its platform.

**Key features:**

- API\-based underwriting automation
- Claims processing SaaS tools
- Integration capabilities for insurer partners

*Target users:* Insurance carriers and distribution partners

## Category & focus

- Subcategories: Agent distribution platform, multi\-insurer comparison, AI\-powered recommendation
- Insurance verticals: P&C Personal, Health, Life & Annuity
- Target customers: Agents/Agencies, Consumers

## Notable customers

- 100,000\+ POSP insurance advisors \(pan\-India network\)
- 14\+ million consumers \(post\-merger with InsuranceDekho\)

## Links

- Website: <https://renewbuy.com>
- Directory profile: <https://insurtechlist.com/companies/renewbuy/>
- Linkedin: <https://www.linkedin.com/company/renewbuyofficial>

---

*Last updated: 2026\-06\-16*