# REIN > Embedded insurance technology connecting customers with coverage at the moment of need ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | NA | | Headquarters | Boston, MA | | Founded | 2015 | | Stage | Growth | | Employees | 51-200 | | Funding | Series B | ## Overview REIN is an embedded insurance technology platform for carriers and brands seeking to distribute insurance products within third-party customer purchase journeys. The company operates a B2B2C model, connecting advertisers and carriers with high-intent consumers through native integrations that enable quote-to-bind transactions without redirecting users away from their existing experience. The core product is the IX Platform, which provides APIs for embedding digital insurance offers into partner websites and applications. REIN handles intent signal detection, dynamic offer matching, and closed-loop performance reporting. The company also operates as a fully licensed insurance agency, enabling compliant policy issuance across its distribution channels. Founded in 2015 by Jason Griswold and Steve Rabbitt, REIN has raised USD 29M+ across multiple rounds from investors including Liberty Mutual Strategic Ventures and Volvo Financial Services. Customers include Sony Electronics, Ryder Logistics, Flowcode, Assurant, and eHealth, spanning commercial auto, drone, and specialty lines. ## Products & services ### IX Platform REIN's core embedded insurance platform providing digital quote-to-bind capabilities that can be integrated natively into third-party customer journeys across web and mobile channels. **Key features:** - Real\-time intent signal detection to match users with relevant insurance offers - Native in\-page transaction completion for quote, sign\-up, and bind without redirection - Closed\-loop performance tracking and revenue reporting for partners *Target users:* Carriers, brands, and publishers seeking to embed insurance distribution in their platforms ### Embedded Acquisition Direct quote and transaction embedding enabling customers to complete insurance transactions within the context of an existing purchase flow. Claims 5X conversion improvement vs. traditional outbound flows. **Key features:** - Native transaction completion without leaving the partner experience - Dynamic offer matching based on real\-time user context - Attribution and conversion reporting *Target users:* Carriers and brands with high\-intent digital audiences ### Embedded Lead Generation Intent-driven lead capture allowing carriers and distribution partners to connect with in-market customers at the point of purchase. **Key features:** - In\-context lead forms embedded in partner platforms - High\-intent audience targeting at moment of purchase - Performance\-based reporting for lead quality *Target users:* Carriers and aggregators ### Attribution and Reengagement End-to-end tracking of customer interactions across partner channels, providing closed-loop performance data and enabling re-engagement campaigns. **Key features:** - Cross\-channel attribution for embedded insurance flows - Revenue and conversion reporting for distribution partners - Reengagement triggers based on user behavior signals *Target users:* Carriers and distribution partners ## Category & focus - Subcategories: Embedded Insurance, Digital Distribution, Lead Generation - Insurance verticals: P&C Commercial, Specialty/E&S - Target customers: Carriers, Brokers, MGAs/MGUs ## Notable customers - Sony Electronics \(drone insurance via Airpeak S1 purchase flow\) - Ryder Logistics \(commercial auto embedded at dealerships and online\) - Flowcode - Assurant - eHealth - TruStage - Transamerica - Mutual of Omaha - SelectQuote ## Links - Website: - Directory profile: - Blog: - Linkedin: - Flowcode partnership: --- *Last updated: 2026\-06\-16*