# ReFocus

> AI\-powered retention intelligence platform helping insurance agencies predict and prevent customer churn

## At a glance

| Field | Value |
| --- | --- |
| Category | Analytics & Intelligence |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | San Diego, California |
| Founded | 2019 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Seed |

## Overview

ReFocus AI is an artificial intelligence software platform designed specifically for the insurance industry, focused on identifying customers at risk of leaving and enabling proactive retention strategies. The company was founded in 2019 by Colby Tunick after his experience at a major catastrophe insurance company, where he identified the opportunity to leverage data locked in CRMs and data warehouses to improve customer retention.

The platform analyzes behavioral patterns, engagement, and policy changes to predict cancellations with confidence. By delivering automated prioritization and actionable insights, ReFocus AI helps agencies focus on the right clients, reducing re-marketing time and maximizing renewals. The company describes itself as "building the driverless car of insurance servicing" - a platform that automates quoting and remarketing within existing agency management systems.

ReFocus AI has already delivered impressive results, with their platform helping clients save over $10 million in insurance premiums and achieving up to a 5% increase in customer retention rates.

## Products & services

### Account Monitoring

AI-powered platform that identifies high-risk accounts before cancellations occur and automates the remarketing process.

**Key features:**

- Retention alerts and risk scoring
- Behavioral pattern analysis
- Policy lifecycle scanning
- Proactive risk identification
- Auto requoting with instant results

*Target users:* Insurance Agencies, Brokers

### Call Sentiment Analysis

Assesses call frequency, tone, and client engagement to identify retention risks through analysis of customer interactions.

**Key features:**

- Call tone analysis
- Engagement tracking
- Service pattern detection
- Early warning indicators

*Target users:* Insurance Agencies

### Auto Requoting

Streamlines the renewal process with automated requotes and instant results, reducing manual carrier portal access.

**Key features:**

- Automated quote generation
- Multi\-carrier comparison
- Renewal workflow automation
- Time savings for agents

*Target users:* Insurance Agents, Brokers

## Category & focus

- Subcategories: Retention Analytics, Churn Prediction, Sales Enablement
- Insurance verticals: P&C
- Target customers: Agencies, Brokers, MGAs, Carriers

## Notable customers

- Ohio Mutual Insurance Group
- Alliance Insurance Services
- Jetfile Technologies
- FirstMark Insurance Group

## Links

- Website: <https://www.refocusai.com>
- Directory profile: <https://insurtechlist.com/companies/refocus/>
- Blog: <https://www.blog.refocusai.com>
- Linkedin: <https://www.linkedin.com/company/refocusai>

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*Last updated: 2026\-03\-25*