# RedBook

> Vehicle identification, valuation, and pricing data for insurance, finance, and fleet industries across Asia\-Pacific\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Data & Analytics |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Takapuna, Auckland, New Zealand |
| Stage | Established |
| Employees | 1-10 |
| Funding | Bootstrapped |

## Overview

RedBook is a vehicle data and pricing intelligence provider serving the insurance, finance, fleet, and automotive dealer sectors across the Asia-Pacific region. The company delivers vehicle identification, valuation, and market pricing data primarily used by insurers for claims processing, underwriting, and risk assessment.

The platform includes API-based services such as PredictRV Pro and RedBook LIVE, which supply daily used vehicle pricing, VIN-level factory option data, trend analysis, and forecasting for the used car market. Insurers and fleet operators use these tools to benchmark vehicles against current market conditions and support sound valuation decisions. RedBook Direct API enables integration with insurance platforms, fleet management systems, and financial services software.

Founded in Australia in 1949 and expanding to New Zealand in 1997, RedBook has built over 70 years of automotive market research across eight markets: New Zealand, Australia, Thailand, China, Hong Kong, Malaysia, Singapore, and the United Arab Emirates. The company holds multiple industry recognitions from ANZIIF and Insurance Business Magazine for its contributions to the insurance sector.

## Products & services

### Insurance Solutions

Vehicle identification, classification, valuation, and rating data tools for insurance companies. These solutions support underwriting workflows and claims processing by providing reliable vehicle specifications and pricing intelligence.

**Key features:**

- Vehicle identification and VIN/plate\-to\-ID matching
- Market\-based valuations for claims settlement
- Vehicle classification and specification data for underwriting

*Target users:* Insurance carriers and TPAs

### PredictRV Pro

Advanced used vehicle market forecasting capability with API integration. Delivers daily pricing intelligence, trend insights, and VIN-level factory option transparency.

**Key features:**

- Daily pricing updates for the used vehicle market
- VIN\-level factory option data
- Market trend analysis and benchmarking

*Target users:* Insurers, fleet operators, financial services firms

### RedBook LIVE

Daily vehicle pricing platform with real-time market trend insights and VIN-level factory option transparency.

**Key features:**

- Current market pricing for vehicle benchmarking
- Trend data for portfolio valuation
- Integration with insurance and fleet workflows

*Target users:* Insurers, fleet managers, financial institutions

### Finance Solutions

Vehicle identification and pricing data for financial services organizations, supporting asset valuations, risk analysis, and portfolio management.

**Key features:**

- Vehicle valuations for loan origination and asset management
- Risk analysis data feeds
- Historical pricing data back to 1983 for the NZ market

*Target users:* Banks, finance companies, asset managers

### Fleet Solutions

Vehicle data tools for fleet acquisition planning, fleet valuations, future value projections, and total cost of ownership analysis.

**Key features:**

- Future value projections for fleet planning
- Total cost of ownership data
- Fleet valuation and acquisition analysis

*Target users:* Fleet operators, corporate fleet managers

### Dealer Solutions

Vehicle pricing, appraisal, sourcing, and listing tools for automotive dealers.

**Key features:**

- Pricing and appraisal tools
- Vehicle sourcing data
- Listing support for dealer operations

*Target users:* Automotive dealerships

## Category & focus

- Subcategories: Vehicle Valuation, Pricing Data, Vehicle Identification, Market Intelligence
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Carriers, TPAs

## Links

- Website: <https://www.redbook.co.nz>
- Directory profile: <https://insurtechlist.com/companies/redbook/>
- Blog: <https://www.redbook.co.nz/blog/>
- Contact: <https://www.redbook.co.nz/contact-us/>
- Linkedin: <https://nz.linkedin.com/company/red-book-new-zealand>

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*Last updated: 2026\-06\-16*