# Reboque\.Me

## At a glance

| Field | Value |
| --- | --- |
| Category | Roadside Assistance / Automotive Services |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Sao Paulo, Brazil |
| Stage | Growth |

## Overview

Reboque.Me (now operating as Soon Tecnologia) is Brazil’s leading on-demand digital roadside assistance platform, connecting uninsured and insured drivers with tow trucks and automotive service providers through a geolocation-enabled app, WhatsApp, and API integrations. Founded in 2015 in Sao Paulo by Samuel Freire, the platform serves a market of more than 80 million uninsured drivers in Brazil who lack access to traditional roadside assistance through insurance policies.

The company operates in both B2C (direct consumer) and B2B (insurance company and fleet operator) channels, offering an Assistance-as-a-Service model that is fully digital, transparent, and traceable.

## Links

- Website: <https://reboqueme.com.br/>
- Directory profile: <https://insurtechlist.com/companies/reboque-me/>

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*Last updated: 2026\-05\-17*