# QueSeguro

> Insurance comparison and marketplace platform for health, life, and business coverage in Colombia

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Bogota, Colombia |
| Founded | 2021 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

QueSeguro is an insurance comparison and marketplace platform serving individual consumers and businesses in Colombia. The platform enables users to compare health insurance plans, prepaid medicine, life insurance, dental coverage, pet insurance, and group insurance products from over 20 carriers and health organizations. QueSeguro positions itself as the only comparison and ranking system for prepaid medicine in the Colombian market.

The platform operates as a free service where users can compare plans side by side and contract coverage directly through the site. It integrates with Colombian insurance providers and EPS entities to deliver real-time plan data and direct contracting. In addition to its Colombian operation, the company runs parallel platforms in Chile (QuePlan.cl) and Peru (QuePlan.pe), extending its model to three Latin American markets.

QueSeguro has accumulated over 120,000 registered users and is recognized among the top insurtech companies in Colombia. The platform serves both individual consumers searching for personal health coverage and small-to-medium businesses seeking group insurance and occupational risk (ARL) solutions for employees.

## Products & services

### Health Insurance Comparison \(Personas\)

Individual consumer-facing comparison tool for health insurance products in Colombia.

**Key features:**

- Compare EPS \(Entidades Promotoras de Salud\) plans
- Compare prepaid medicine \(Medicina Prepagada\) plans
- Compare health insurance policies \(Polizas de Salud\)
- Compare dental and domestic medicine plans
- Proprietary ranking system for prepaid medicine plans

*Target users:* Individual consumers seeking health coverage in Colombia

### Pet Insurance

Dedicated comparison and purchasing tool for pet insurance plans in Colombia.

**Key features:**

- Compare multiple pet insurance providers
- Direct plan contracting
- Covers domestic pets

*Target users:* Individual consumers and pet owners

### Business Insurance \(Empresas\)

Group health and occupational risk insurance solutions for businesses.

**Key features:**

- Group health insurance comparison for SMBs
- ARL \(occupational risk insurance\) comparison and contracting
- Designed for businesses seeking to cover their employees

*Target users:* Small and medium\-sized businesses in Colombia

## Category & focus

- Subcategories: Insurance Comparison, Digital Marketplace, Quote\-to\-Bind
- Insurance verticals: Health, Life & Annuity, P&C Personal, Group Benefits
- Target customers: Consumers, Employers

## Notable customers

- Coomeva
- Sura
- Bolivar
- AXA Colpatria
- Colmedica
- Colsanitas
- MedPlus

## Links

- Website: <https://www.queseguro.co>
- Directory profile: <https://insurtechlist.com/companies/queseguro/>
- Careers: <https://app.genoma.work/jobs/queplan>
- Twitter: <https://x.com/QueSeguroCo>
- Facebook: <https://www.facebook.com/queseguro.co>
- Linkedin: <https://www.linkedin.com/company/queseguroco>
- Instagram: <https://www.instagram.com/queseguro.co>

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*Last updated: 2026\-06\-16*