# PruWell International

> Omni\-channel insurance distribution platform for Taiwan

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Taipei, Taiwan |
| Founded | 2016 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

PruWell International is a distribution and advisor enablement platform for the insurance market in Taiwan. The company operates two brands -- iCompare, an online comparison platform for simple insurance products, and PHEW, a digital engagement and sales enablement tool for insurance professionals.

PHEW provides insurance agents with an AI-powered chatbot and a suite of advisory tools delivered via a SaaS platform. The chatbot includes three patented functions: Digital SuperPost for personalized marketing, Smart Secretary for customer-facing self-service, and Data Genius for behavioral analytics. iCompare serves the direct-to-consumer segment, offering product comparisons for low-complexity insurance purchases without advisor involvement.

The company was founded by James Liu, former founding CEO of AEGON Taiwan. In 2019, PHEW was recognized as the first insurance chatbot in Asia, reaching nearly 10,000 published articles and 17 million page views on the platform by that time. The launch event was attended by senior representatives from the Taiwan Financial Supervisory Commission and Taiwan Insurance Institute.

## Products & services

### PHEW \-\- Advisor Enablement Platform

PHEW is a digital platform for insurance professionals that combines content publishing, customer engagement, and AI-powered advisory tools. It enables agents to track customer preferences, identify cross-sell opportunities, and automate client communication.

**Key features:**

- Digital SuperPost: personalized marketing tool for sharing product content digitally with clients and prospects
- Smart Secretary: customer\-facing chatbot with facial recognition, financial needs analysis, retirement planning, and risk tolerance assessment
- Data Genius: advisor analytics for understanding customer behaviors and interests

*Target users:* Insurance agents and financial advisors

### iCompare \-\- Online Insurance Comparison

iCompare is a direct-to-consumer comparison platform covering simple and low-cost insurance products, allowing consumers to browse and purchase coverage without advisor involvement.

**Key features:**

- Online product comparison across multiple insurers
- Targeted at simple, low\-cost product categories
- Self\-service purchase flow

*Target users:* Individual consumers shopping for insurance

## Category & focus

- Subcategories: Advisor Enablement, Insurance Comparison, Customer Engagement
- Insurance verticals: Life & Annuity
- Target customers: Agents/Agencies, Consumers

## Links

- Website: <https://www.pruwell.com>
- Directory profile: <https://insurtechlist.com/companies/pruwell-international/>
- Press/news: <https://www.prnewswire.com/news-releases/the-first-insurance-chatbot-in-asia-launched-in-taiwan-by-phew-300838785.html>

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*Last updated: 2026\-06\-05*