# ProtectU

> Smart insurance wallet for Latin American consumers

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Montevideo, Uruguay |
| Founded | 2025 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Seed |

## Overview

ProtectU is a customer engagement platform for individual insurance consumers in Latin America. The company provides a mobile and web application that consolidates insurance policies in a single wallet and uses AI to help users understand their coverage in plain language. Target customers are individual consumers purchasing auto, rental guarantee, and general insurance products in the LATAM market.

The platform delivers an AI-powered assistant called Amparo that interprets policy documents -- extracting PDF content and responding to natural-language coverage questions -- alongside a digital contracting flow that lets users purchase policies directly through the app. Insurance partners including Sancor Seguros, SBI Seguros, and Universal Assistance provide the underlying products available through the platform.

ProtectU raised USD 100,000 in angel seed funding in June 2026. The company is targeting 5,000 active users by end of 2026 and operates primarily in the Spanish-language Uruguayan market, with a mobile app available on iOS App Store and Google Play.

## Products & services

### Insurance Wallet

A centralized repository where users can store and organize all their insurance policies across multiple carriers. The wallet automatically identifies and categorizes policies to provide a consolidated view of coverage.

**Key features:**

- Multi\-policy aggregation across carriers
- Automatic policy categorization
- Coverage summary view

*Target users:* Individual insurance consumers in LATAM

### Amparo AI Assistant

An AI-powered assistant that answers policyholder questions about their specific coverage in plain, everyday language. The system extracts and interprets policy PDFs automatically so users do not need to read complex legal documents.

**Key features:**

- Natural language coverage Q&A
- Automatic PDF policy extraction and interpretation
- Context\-specific responses based on actual policy terms

*Target users:* Individual policyholders seeking to understand their coverage

### Online Insurance Contracting

A digital purchasing flow that allows consumers to research, compare, and purchase insurance policies through the ProtectU web and mobile applications.

**Key features:**

- End\-to\-end digital purchase flow
- Multiple product types \(auto, rental guarantee, general insurance\)
- Integration with partner insurer APIs

*Target users:* LATAM consumers seeking to purchase insurance online

### Emergency Mode

Step-by-step claims guidance that walks policyholders through the claims process, required documentation, and next steps after an incident.

**Key features:**

- Step\-by\-step claims guidance
- Documentation checklist
- Process clarity during stressful events

*Target users:* Policyholders filing insurance claims

## Category & focus

- Subcategories: Policyholder portal, AI assistant, insurance wallet, digital distribution
- Insurance verticals: P&C Personal
- Target customers: Consumers

## Notable customers

- Individual consumers in Uruguay \(auto, rental guarantee, general insurance\)

## Links

- Website: <https://protectu.online>
- Directory profile: <https://insurtechlist.com/companies/protectu/>
- Linkedin: <https://linkedin.com/company/protectuonline>
- Instagram: <https://instagram.com/protectu.online>

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*Last updated: 2026\-06\-22*