# Primo

> AI agents for insurance operations in Latin America

## At a glance

| Field | Value |
| --- | --- |
| Category | Core Administration |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Mexico City, Mexico & Buenos Aires, Argentina |
| Founded | 2023 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Bootstrapped |

## Overview

Primo is an AI agent platform for insurance operations, serving carriers and ART (workers compensation mutual) companies across Latin America. The platform targets the administrative workflows that define insurer scalability -- collections, commission management, bank reconciliation, and customer service -- replacing fragmented manual processes with specialized AI automation.

The platform delivers a suite of purpose-built AI agents for insurance-specific workflows, integrated via API with existing carrier systems. Primo uses a results-based pricing model that ties fees to measurable outcomes rather than per-seat licensing. The company reports 70% task automation across deployed workflows and 99% precision in commission calculations.

Founded in 2023 by executives previously at Boston Consulting Group, Brubank, MercadoPago, and PedidosYa, Primo currently manages over USD 150 million in insurance premiums across its customer base and grew 10x in the prior 12 months. The company serves 9+ insurance carriers in Mexico and Argentina and holds membership in both Camara Insurtech Argentina and Asociacion Insurtech Mexico.

## Products & services

### Collections Management

Omnichannel intelligent debt collection automation for insurance premium recovery workflows.

**Key features:**

- 80% automation capability for collection workflows
- Omnichannel outreach \(email, SMS, WhatsApp, voice\)
- Insurance\-specific logic for premium collection cycles

*Target users:* Insurance carriers managing premium collections

### Commission Management

Automated calculation and settlement platform for agent and broker commissions.

**Key features:**

- 99% calculation precision
- Automated settlement workflows
- Supports complex multi\-tier commission structures

*Target users:* Carriers paying commissions to brokers and agents

### Bank Reconciliation

Automated payment reconciliation across multiple payment channels.

**Key features:**

- 97% accuracy in reconciliation
- Multi\-channel payment matching
- Reduces manual reconciliation effort

*Target users:* Carrier finance and accounting teams

### Customer Service AI Agent

24/7 omnichannel support automation for policyholders and intermediaries.

**Key features:**

- 85% first\-contact resolution rate
- 24/7 availability without human staffing
- Insurance\-specific response logic

*Target users:* Carriers and ART companies managing policyholder inquiries

### Broker Services Platform

Intelligence and service platform for insurance intermediaries.

**Key features:**

- 24/7 availability for broker queries
- Automated policy status and commission lookups
- Integration with carrier back\-office systems

*Target users:* Insurance brokers and agents

### Custom AI Agents

Natural language configuration interface for building insurance-specific workflow automation.

**Key features:**

- Natural language agent configuration
- Insurance domain\-specific workflow library
- Integration with existing carrier systems

*Target users:* Carriers seeking workflow\-specific automation

## Category & focus

- Subcategories: Collections Automation, Commission Management, Bank Reconciliation, Customer Service Automation
- Insurance verticals: P&C Commercial, Workers Compensation, Specialty/E&S
- Target customers: Carriers

## Notable customers

- AXA Keralty
- Afirme Seguros
- La Segunda Seguros \(ART\)
- Provincia Seguros \(ART\)
- Life Seguros
- Serena ART
- Colon Compania de Seguros
- Auna Seguros
- Deco Seguros

## Links

- Website: <https://www.primo.la>
- Directory profile: <https://insurtechlist.com/companies/primo/>

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*Last updated: 2026\-06\-15*