# PowerAI

> The AI that speaks the language of insurance

## At a glance

| Field | Value |
| --- | --- |
| Category | Claims Technology |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Milan, Italy |
| Stage | Growth |
| Employees | 11-50 |
| Funding | [Unknown] |

## Overview

PowerAI is a claims technology and underwriting automation platform built for insurance carriers and operational teams in Europe. The company specializes in AI-driven solutions for insurance workflows, with a primary focus on the Italian and EMEA markets.

The platform delivers automation across claims management, underwriting, and back-office operations. Core technology components include optical character recognition (OCR), visual language models for document understanding, AI-driven workflow managers, and intelligent chatbots and voicebots. Solutions are delivered via a cloud-based modular architecture that integrates with legacy insurance systems.

PowerAI operates as a joint venture between Start Factor, an insurance business expertise hub with experienced insurance professionals, and Malfy Tech, an AI specialist team with backgrounds from AWS and Microsoft. Specific named customer logos are not publicly disclosed, though the company serves insurance carriers across European markets.

## Products & services

### Claims Management Suite

A set of claims automation tools covering the full claims lifecycle.

**Key features:**

- Card: claims handling and processing automation
- Claims Opening: intelligent intake and initial processing of new claims
- Over: claims review and oversight automation
- Mass Damage: rapid processing for high\-volume damage events

*Target users:* Insurance carriers and claims operations teams

### Underwriting Rewired

A platform for automating and streamlining the underwriting process using AI.

**Key features:**

- AI\-assisted underwriting decision support
- Risk assessment automation
- Consistency and speed improvements across underwriting workflows

*Target users:* Carriers and underwriting teams

### Commercial Intelligence

A suite for analyzing and optimizing commercial insurance operations.

**Key features:**

- Data\-driven insights for commercial lines
- Strategic decision\-making support
- Operational analytics

*Target users:* Commercial lines carriers and MGAs

### Operations Reinvented

A platform for back-office automation and operational optimization.

**Key features:**

- AI\-driven task managers for workflow automation
- Smart alert systems for exception management and escalation
- Intelligent chatbots and voicebots for customer interaction

*Target users:* Insurance operations and back\-office teams

## Category & focus

- Subcategories: Claims Automation, Underwriting Automation, Document Management, Operations Automation
- Insurance verticals: P&C Commercial, P&C Personal, Specialty/E&S
- Target customers: Carriers, MGAs/MGUs

## Links

- Website: <https://www.powerai.it>
- Directory profile: <https://insurtechlist.com/companies/powerai/>
- Linkedin: <https://www.linkedin.com/company/power-ai>

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*Last updated: 2026\-06\-25*