# Plum

> Group health insurance and employee benefits platform for businesses in India

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Bengaluru, Karnataka, India |
| Founded | 2019 |
| Stage | Growth |
| Employees | 501-1000 |
| Funding | Series B |

## Overview

Plum is a group benefits and insurance distribution platform serving employers across India. Founded in 2019 by Abhishek Poddar and Saurabh Arora, the company operates as an IRDAI-registered direct broker for both life and general insurance, offering group health insurance, group life, accident coverage, and supplemental personal insurance products. Its platform is designed to serve businesses from SMEs and startups through to enterprise accounts, with integrations into major HR and payroll tools for streamlined benefits administration.

The platform's core differentiator is a full-stack approach that combines insurance placement with a proprietary claims processing engine. Employees access coverage through a self-service interface, receive AI-assisted policy guidance via a chatbot called PolicyGPT, and can track claims in real time. Plum reports a Net Promoter Score of 79 and has processed over 100,000 claims to date. The technology stack includes ISO/IEC 27001:2013 and SOC 2 Type 2 certifications.

As of 2026, Plum covers more than 600,000 lives across 6,000+ corporate clients. The company raised a USD 20.6M Series B in March 2026 led by Peak XV Partners, bringing total disclosed funding to over USD 41M. It achieved EBITDA profitability and reported close to INR 700M in revenue for fiscal year 2025.

## Products & services

### Group Health Insurance

Employer-sponsored group health coverage administered through Plum's platform. Includes automated onboarding, paperless claims processing, real-time claims tracking, and a 24/7 claims helpline. PolicyGPT assists employees in understanding their coverage.

**Key features:**

- HRIS and payroll integrations for automated onboarding
- AI chatbot \(PolicyGPT\) for employee policy queries
- Real\-time claims tracking and 24/7 helpline

*Target users:* HR teams, employers, insured employees

### Group Term Life and Group Personal Accident Insurance

Term life and accident coverage bundled into the same benefits administration platform as group health. Managed through a unified employer dashboard.

**Key features:**

- Unified administration across health, life, and accident lines
- Configurable coverage levels per employer
- Integrated with HR workflows

*Target users:* Employers seeking consolidated group benefit coverage

### Healthcare for Teams \(Care Program\)

A preventive health and wellness program including telehealth consultations, health checkups, and mental health services. Delivered through partnerships with health and wellness brands.

**Key features:**

- Telehealth consultations
- Mental health support
- Wellness perks through brand partnerships

*Target users:* Employees enrolled in Plum group plans

### Personal Insurance

Individual products available to employees supplementing group coverage, including personal health insurance, term life, and super top-up plans.

**Key features:**

- Personal health and term life options
- Super top\-up coverage to extend group plan limits
- Available directly to employees

*Target users:* Individual employees

### Business Insurance

Commercial lines including Cyber Insurance, D&O, Commercial General Liability, E&O, Employee Dishonesty, and Asset Insurance.

**Key features:**

- Cyber, D&O, and CGL coverage options
- E&O and employee dishonesty policies
- Managed through Plum's broker platform

*Target users:* SMEs and enterprise businesses

### Flexible Benefits Platform

A configurable benefits administration layer integrated with HRIS tools. Enables HR teams to customize offerings and employees to view policies, claims, and wellness benefits in one place.

**Key features:**

- Configurable benefits catalog per employer
- Employee self\-service portal
- HRIS integrations for automated data sync

*Target users:* HR teams and benefits administrators

## Category & focus

- Subcategories: Group Benefits Administration, Employee Benefits Platform, Insurance Brokerage
- Insurance verticals: Group Benefits, Health, Life & Annuity
- Target customers: Employers

## Notable customers

- Zomato
- Urban Company
- Cred
- Tata
- Tinder
- Atlassian
- HubSpot
- Notion
- WeWork
- Remote
- Twilio

## Links

- Website: <https://plumhq.com>
- Directory profile: <https://insurtechlist.com/companies/plum/>
- Blog: <https://plumhq.com/blog>
- Careers: <https://plumhq.com/careers>
- Linkedin: <https://in.linkedin.com/company/plumhq>
- Press/news: <https://www.plumhq.com/category/plum-updates>

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*Last updated: 2026\-06\-21*