# Planner Bee > A mobile financial advisor in everyone's pocket ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | APAC | | Headquarters | Singapore | | Founded | 2019 | | Stage | Startup | | Employees | 1-10 | | Funding | Bootstrapped | ## Overview Planner Bee is an insurance comparison and financial planning platform for consumers in Singapore. Co-founded in 2019 by Cherie Wang and Kenneth Wang and launched in 2020, the platform operates as an independent, unaffiliated service that earns revenue through referral fees from insurers and brokers at no additional cost to users. The platform combines a digital comparison marketplace with human advisory support. Users can compare over 500 insurance products across 29 insurers, consolidate existing policies into a single dashboard, and access built-in financial planning calculators. Human advisors, salaried rather than commission-based, are available via Zoom for guidance on complex decisions. A proprietary recommendation engine suggests products without commission bias. As of 2024, Planner Bee reported USD 161K in annual recurring revenue with 61.3% year-over-year growth. The platform has facilitated over SGD 1.15 billion in life insurance coverage and serves more than 10,000 users. It connects to 42 financial institutions for portfolio synchronization and covers insurance categories including life, health, travel, pet, motor, and maternity. ## Products & services ### Insurance Comparison Marketplace A neutral comparison platform covering hospitalisation, whole life, term life, maternity, personal accident, disability income, critical illness, pet, motor, and travel insurance products from 29 insurers in Singapore. **Key features:** - 500\+ insurance products from 29 insurers including AIA, Great Eastern, Prudential, HSBC Life, and NTUC Income - Commission\-excluded quotation system to minimize advisor bias - Proprietary brand\-agnostic recommendation engine *Target users:* Individual consumers in Singapore researching and purchasing insurance ### Policy Dashboard and Portfolio Consolidation A unified dashboard allowing users to track all insurance policies and financial accounts in one place. **Key features:** - Synchronization with 42 financial institutions \(banking, insurance, investments\) - Consolidated view of all health and life insurance policies - Renewal date reminders via email and WhatsApp *Target users:* Existing policyholders managing multiple policies across insurers ### Financial Planning Tools Built-in calculators and educational content to support personal financial planning decisions. **Key features:** - Emergency fund, insurance needs, investment, mortgage, and retirement calculators - Money personality quiz and financial literacy content hub - Articles, guides, and glossary for self\-directed learners *Target users:* Consumers building financial plans alongside insurance coverage ### Advisory and Claims Support Human advisors assigned after product selection, with ongoing claims support available. **Key features:** - Salaried, non\-commission\-based licensed advisors - Zoom consultations for policy clarification - Priority claims support team responding within one business day via WhatsApp and email *Target users:* Consumers needing guidance beyond the digital comparison flow ## Category & focus - Subcategories: Insurance Comparison, Consumer Financial Planning, Digital Advisory - Insurance verticals: Life & Annuity, P&C Personal, Health - Target customers: Consumers ## Notable customers - Individual consumers in Singapore \(10,000\+ users\) ## Links - Website: - Directory profile: - Blog: - Facebook: - Linkedin: --- *Last updated: 2026\-06\-05*