# Pineapple > App\-based short\-term insurance for South African consumers ## At a glance | Field | Value | | --- | --- | | Category | Customer Engagement | | Type | Solutions Provider | | Region | EMEA | | Headquarters | Sandton, Johannesburg, South Africa | | Founded | 2017 | | Stage | Growth | | Employees | 51-200 | | Funding | Series B | ## Overview Pineapple is a digital insurance platform for personal lines consumers in South Africa, offering coverage for vehicles, home contents, and portable items through a mobile app. The company operates as an authorised financial services provider (FSP 48650) with underwriting carried out by Old Mutual Alternative Risk Transfer Insure Limited. The platform uses a peer-to-peer (P2P) pooling model alongside AI-driven underwriting and telematics to deliver car, home contents, and per-item insurance. Customers can receive a quote in under 90 seconds and submit a claim in 30 seconds through the app with no paperwork. A usage-based insurance option rewards low-mileage drivers with up to 30% of their monthly premium returned. Pineapple reports operating at approximately 20% of the cost of traditional insurers. Founded in 2017 after placing in a Hannover Re innovation competition, Pineapple raised a USD 5.3M Series A in 2021 and a USD 21.3M Series B in November 2023 -- the latter described as the largest insurtech fundraise on the African continent at the time. The company has a partnership with Travelers (USA) to provide a white-label insurance platform, and roughly half of its customer base consists of first-time insurance buyers. Pineapple was named an Endeavor Outlier in 2026, placing it in the top 10% of companies in the Endeavor global network. ## Products & services ### Car Insurance \(My Ride\) Comprehensive vehicle insurance starting from ZAR 459/month, with instant quote generation via mobile app, customer-selectable excess, and 24/7 roadside assistance covering fuel, tyre, and battery. **Key features:** - Claims submission in 30 seconds through the app - Coverage for fire, theft, accident, hail, and weather damage - 24/7 emergency roadside assistance *Target users:* South African vehicle owners ### Drive Less Get Blessed \(Usage\-Based Insurance\) Telematics-powered UBI product that returns up to 30% of the monthly premium for drivers who travel under 300 km per month. **Key features:** - Mileage tracking via mobile app - Premium rebate for low\-mileage driving - AI\-based driver behaviour analysis *Target users:* Low\-mileage South African drivers ### Per\-Item Insurance \(My Stuff\) Individual-item insurance for gadgets, electronics, and other portable valuables starting from ZAR 80/month. **Key features:** - Per\-item digital policy management - Coverage for loss, damage, and theft - No paperwork required *Target users:* South African consumers with high\-value portable items ### Home Contents Insurance Digital coverage for household possessions, managed entirely through the Pineapple app. **Key features:** - Fully online policy management - No paper forms - Integrated claims process *Target users:* South African homeowners and renters ## Category & focus - Subcategories: Mobile App, Usage\-Based Insurance, Peer\-to\-Peer Insurance, Digital Distribution - Insurance verticals: P&C Personal - Target customers: Consumers ## Notable customers - Travelers \(USA\) \-\- white\-label platform partner ## Links - Website: - Directory profile: - Blog: - Linkedin: --- *Last updated: 2026\-06\-05*