# Pawchi > Digital\-direct pet insurance carrier in South Korea offering 1\-year, 5\-year, and 10\-year coverage plans\. ## At a glance | Field | Value | | --- | --- | | Type | Carrier | | Region | APAC | | Headquarters | Seoul, South Korea | | Founded | 2024 | | Employees | 1-10 | ## Overview Pawchi is a digital-direct pet insurance carrier headquartered in Seoul, South Korea, offering specialty coverage for pet healthcare costs in the P&C personal lines market. The company was founded in 2024 and provides policies in three plan durations -- 1-year, 5-year, and 10-year -- targeting pet owners seeking flexible, long-term coverage options in a market with low penetration rates. The carrier's digital delivery model prioritizes simplified enrollment and claims handling. Its founding team includes professionals who developed Petpermint, South Korea's first long-term pet insurance product, and former executives from Toss (Viva Republica) with backgrounds in insurance strategy and investment. This combination positions Pawchi to address the gap between pet insurance awareness, which reaches approximately 9 in 10 South Korean pet owners, and actual adoption, estimated at around 12.8% as of 2024. South Korea's pet insurance market generated approximately USD 129 million in 2024 and is projected to reach approximately USD 380 million by 2030, representing a 20.1% compound annual growth rate. Pawchi raised USD 4.5 million in a Series A round in April 2025, bringing total funding to approximately USD 5.14 million from investors including Signite Partners (corporate venture arm of Shinsegae International Company), Korea Investment Accelerator, HGI, and Thanks Ventures. ## Links - Website: - Directory profile: - Pitchbook: - Crunchbase: --- *Last updated: 2026\-07\-12*