# Past Post

> Digital legacy planning and embedded life and funeral insurance for consumers in Mexico and Latin America

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Mexico City, Mexico |
| Founded | 2022 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Seed |

## Overview

Past Post is an embedded insurance and digital legacy platform targeting consumers in Mexico and Latin America. The company combines life and funeral insurance with end-of-life planning tools, distributed through a mobile app available on iOS and Android. Insurance coverage is underwritten by MAPFRE Mexico SA and requires no medical exam, with same-day activation upon subscription.

The platform offers a tiered product lineup ranging from a standalone digital legacy tool to bundled insurance plans covering up to 500,000 MXN in life coverage and 80,000 MXN in funeral expenses. A blockchain and NFT infrastructure secures all stored legacy information, while an AI-powered feature assists users in composing posthumous messages. The backend is built on the Odoo open-source ERP platform, and the app integrates ChatGPT for message generation.

Past Post reports thousands of active users and has received media coverage in outlets including Newsweek Espanol, La Jornada, Milenio, Infobae, and Canal RCN. The company is a member of the Mexican InsurTech Association (Asociacion Mexicana de Insurtech) and FinTech Mexico. Seed funding has been confirmed through Crunchbase; specific amounts and investors have not been publicly disclosed.

## Products & services

### Digital Legacy Planning \(Past Post Basic\)

A standalone annual subscription (399 MXN/year) that provides end-of-life organization tools without insurance coverage. Users can create and schedule posthumous messages, document financial and asset information for heirs, record funeral preferences and advance healthcare directives, plan pet care, organize digital assets, and leave instructions for social media account management. All information is secured via blockchain and converted to NFTs for immutability.

**Key features:**

- Posthumous message scheduling to contacts and business partners
- Patrimonial \(asset/financial\) documentation for heirs
- Blockchain/NFT\-based immutable storage
- AI\-powered message drafting \(ChatGPT integration\)
- Pet care and digital asset planning

*Target users:* Individual consumers seeking end\-of\-life planning without insurance

### Origen Plan

Combined digital legacy and insurance plan at 799 MXN/year. Includes 30,000 MXN life insurance and 30,000 MXN funeral coverage, plus all digital legacy features. No medical exam required; same-day activation.

**Key features:**

- Life insurance: 30,000 MXN
- Funeral coverage: 30,000 MXN
- No medical exam, same\-day activation
- All digital legacy planning features included
- Underwritten by MAPFRE Mexico SA

*Target users:* Cost\-sensitive consumers seeking entry\-level insurance and legacy planning

### Trascender Plan

Mid-tier annual plan at 1,699 MXN/year offering 100,000 MXN life coverage and 30,000 MXN funeral coverage, bundled with all digital legacy features.

*Target users:* Consumers seeking higher life insurance protection

### Legado Plan

Annual plan at 2,599 MXN/year with 200,000 MXN life coverage and 50,000 MXN funeral coverage, plus all digital legacy features.

*Target users:* Families seeking substantial combined coverage

### Herencia Plan

Premium annual plan at 5,799 MXN/year with 500,000 MXN life coverage and 80,000 MXN funeral coverage, plus all digital legacy features.

*Target users:* Consumers seeking maximum available protection

### Enterprise Plan

Volume-based pricing for organizations, HR departments, and distributors. Includes all digital legacy features and insurance products with bulk-subscription discounts.

*Target users:* Employers, HR departments, and group distributors

## Category & focus

- Subcategories: Embedded Insurance, Digital Insurance
- Insurance verticals: Life & Annuity
- Target customers: Consumers

## Notable customers

- Thousands of individual consumers across Mexico and Latin America \(self\-reported\)

## Links

- Website: <https://pastpost.com>
- Directory profile: <https://insurtechlist.com/companies/past-post/>
- Blog: <https://pastpost.com/blog>
- Linkedin: <https://mx.linkedin.com/company/past-post>
- Google play: <https://play.google.com/store/apps/details?id=com.pastpost>

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*Last updated: 2026\-06\-23*