# Pacific Wealth Solutions

> AI\-powered life insurance platform for automated underwriting and direct\-to\-consumer policy access

## At a glance

| Field | Value |
| --- | --- |
| Category | Underwriting & Risk |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Irvine, California, USA |
| Founded | 2017 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Pacific Wealth Solutions is a life insurance technology platform for consumers and independent agents, focused on automating underwriting and enabling direct-to-consumer policy access. Headquartered in Irvine, California, the company serves both retail consumers and high-net-worth individuals seeking large coverage amounts, with a multi-lingual team supporting English, Traditional Chinese, and Simplified Chinese.

The platform combines a proprietary financial algorithm with AI to analyze life insurance products across multiple carriers. Clients can compare policies side by side, submit applications electronically, sync medical records, and receive AI-generated coverage recommendations. The system supports e-signature, multi-carrier application submission, and integration with the iLife digital insurance platform, available at pws.ilife.tech.

Founded in 2017 by CEO Nelson Lee, Pacific Wealth Solutions raised a Seed round in March 2021 (under USD 5M). The company partners with MassMutual (AA+ rated) as the underwriter for its no-exam Coverpath product, and works with additional top-rated US carriers for its multi-carrier comparison and application tools.

## Products & services

### iLife

A digital insurance platform offering instant product customization and side-by-side carrier comparisons. Available at pws.ilife.tech, iLife enables consumers to compare life insurance policies from multiple top-rated US carriers, submit applications with e-signature, and sync electronic medical records.

**Key features:**

- Side\-by\-side policy comparisons across multiple carriers
- Automated multi\-carrier application submission with e\-signature
- Electronic medical records synchronization
- Optional agent guidance

*Target users:* Consumers, independent agents

### Coverpath

A no-medical-exam life insurance product offering coverage up to USD 3 million. Underwritten by MassMutual (AA+ credit rating), Coverpath is available for both term and permanent life insurance policies, featuring instant processing.

**Key features:**

- No medical exam required for coverage up to USD 3M
- Term and permanent life insurance options
- Underwritten by MassMutual \(AA\+ rated\)
- Instant processing with optional agent support

*Target users:* Consumers seeking simplified underwriting

### Premium Financing

A structured financing solution for high-net-worth individuals with USD 5M or more in assets. Clients borrow from a bank to fund large life insurance coverage, generating tax-free income and supporting estate planning and liquidity preservation.

**Key features:**

- Structured bank borrowing to fund large life insurance premiums
- Designed for USD 5M\+ asset holders
- Supports estate planning and liquidity strategies
- Jumbo coverage cases and international market focus

*Target users:* High\-net\-worth individuals, international clients

### Term Life Insurance

Standard term life coverage with multi-carrier comparisons and automated application submission through the platform.

*Target users:* Consumers

### Permanent Life Insurance

Whole life and universal life coverage solutions offered through the platform with carrier comparisons.

*Target users:* Consumers, high\-net\-worth individuals

## Category & focus

- Subcategories: Automated underwriting, life insurance comparison, direct\-to\-consumer platform
- Insurance verticals: Life & Annuity
- Target customers: Consumers, Agents/Agencies

## Notable customers

- High\-net\-worth individuals \(USD 5M\+ assets\) utilizing premium financing
- International and Chinese\-speaking market clients

## Links

- Website: <https://www.pws.ai>
- Directory profile: <https://insurtechlist.com/companies/pacific-wealth-solutions/>
- Blog: <https://www.pws.ai/blog/>
- Careers: <https://www.indeed.com/cmp/Pacific-Wealth-Solutions/jobs>
- Contact: <https://www.pws.ai/contact-us/>
- Facebook: <https://www.facebook.com/pwsinsurtech/>
- Linkedin: <https://www.linkedin.com/company/pacwealthsolutions>
- Products: <https://www.pws.ai/home/products/>

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*Last updated: 2026\-06\-04*