# Oona Insurance > Digital\-first insurance carrier for Southeast Asia backed by Warburg Pincus ## At a glance | Field | Value | | --- | --- | | Type | Carrier | | Region | APAC | | Headquarters | Singapore | | Founded | 2022 | | Employees | 201-500 | ## Overview Oona Insurance is a digital-first general insurance carrier licensed in Indonesia and the Philippines, operating as PT Asuransi Bina Dana Arta Tbk (ABDA) and Oona Insular Insurance Corporation respectively. Founded in 2022 with USD 350 million in equity backing from Warburg Pincus, Oona serves more than 2 million customers across Southeast Asia through a technology-enabled platform focused on motor insurance, property, and group health coverage. The company grew through strategic acquisitions of established carriers and operates under the mission to make insurance hassle-free across the underpenetrated Indonesian and Philippine markets. Oona differentiates through digital-first operations and consumer-centric technology. The platform features online policy issuance via OCR-powered data capture, digital claims processing with AI-assisted inspection capabilities, and customer service powered by generative AI chatbots built on Yellow.ai. Core technology integrations include the InsureMO middleware platform (handling 1.2 billion daily API calls) for digital ecosystem partnerships and data security compliance across multiple jurisdictions. The carrier achieved profitability metrics in Indonesia operations and targets profitability by end of 2026 in the Philippines, with revenue expectations of PHP 2.5 billion for 2025. The company operates under private equity ownership with Warburg Pincus exploring strategic options including potential sale or partnership as of early 2026, with Citigroup engaged to evaluate corporate interest. ## Links - Website: - Directory profile: - News: - Linkedin: - Leadership: - Indonesia operations: - Philippines operations: --- *Last updated: 2026\-06\-16*