# OneAssist

> Protection plans and repair services for consumer electronics, appliances, and financial products in India\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Mumbai, Maharashtra, India |
| Founded | 2011 |
| Stage | Established |
| Employees | 1000+ |
| Funding | Series C+ |

## Overview

OneAssist is a customer engagement and specialty solutions provider for the insurance and protection market in India, serving consumers and B2B2C partners including banks, e-commerce platforms, and retailers. The company offers protection plans and repair services covering mobile devices, home appliances, furniture, and financial fraud products.

The company delivers its services through a proprietary technology platform that connects customers, service engineers, logistics partners, repair centers, and insurance carriers. Products are distributed through embedded insurance partnerships with e-commerce platforms such as Amazon India and Flipkart, banking partners including Yes Bank, Axis Bank, and ICICI Bank, as well as direct consumer channels. The platform provides real-time workflow visibility across the service lifecycle.

OneAssist reported revenue of approximately INR 500 crore in FY25 (up 21% year-over-year) with 1.8 crore+ active customers. The company has raised USD 75.9M+ in total funding from investors including Sequoia Capital India, Lightspeed Venture Partners, Assurant, and Peak XV Partners. In 2025, OneAssist acquired CPP India, a wallet and identity fraud protection company, for INR 174 crore.

## Products & services

### Device Protection Plans

Multi-tiered protection plans for mobile phones, laptops, wearables, and personal electronics. Coverage includes accidental damage protection, extended warranty, and specialized plans for new and older devices. Uses an AI-based stack for dynamic pricing and fraud detection.

**Key features:**

- Multi AMC Lite and Extended Warranty plans
- AI\-driven risk assessment and underwriting
- Coverage for devices across age ranges

*Target users:* Consumers purchasing through e\-commerce and retail channels

### Home Appliance Repair Services

On-demand repair and maintenance for major home appliances including air conditioners, televisions, washing machines, refrigerators, water purifiers, and water heaters.

**Key features:**

- Nationwide service network covering 19,000\+ pincodes
- Certified technician and authorized service center network
- Support for major appliance brands

*Target users:* Consumers seeking appliance repair and maintenance

### Furniture Protection Plans

Structured protection and maintenance plans for furniture, launched in 2026 through partnerships with major furniture retailers.

**Key features:**

- Coverage for furniture damage and defects
- Distributed through retail partner channels
- Launched with Home Town and Furnishka partnerships

*Target users:* Consumers purchasing furniture through retail partners

### Financial Fraud Protection

Wallet and credit card fraud protection with coverage up to INR 5 lakh. This product line was expanded through the 2025 acquisition of CPP India.

**Key features:**

- Wallet and identity fraud coverage
- Credit card protection
- Coverage up to INR 5 lakh

*Target users:* Banking customers and consumers

### HomeAssist

Comprehensive home protection bundles combining appliance repair, emergency assistance, and related services.

**Key features:**

- Bundled appliance coverage
- Emergency assistance services
- Single\-plan home protection

*Target users:* Homeowners seeking bundled protection

## Category & focus

- Subcategories: Device Protection, Extended Warranty, Appliance Repair, Fraud Protection
- Insurance verticals: P&C Personal, Specialty/E&S
- Target customers: Consumers, Carriers, Brokers

## Notable customers

- Yes Bank
- Axis Bank
- ICICI Bank
- Amazon India
- Flipkart
- Samsung \(device protection integration\)
- Home Town \(furniture protection\)
- Furnishka \(furniture protection\)

## Links

- Website: <https://oneassist.in>
- Directory profile: <https://insurtechlist.com/companies/oneassist/>
- Blog: <https://blog.oneassist.in>
- Careers: <https://careers.oneassist.in>
- Linkedin: <https://www.linkedin.com/company/oneassist-consumer-solutions>

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*Last updated: 2026\-06\-25*