# OK Seguros

> Direct digital personal lines carrier in Portugal, operating under the Fidelidade group

## At a glance

| Field | Value |
| --- | --- |
| Type | Carrier |
| Region | EMEA |
| Headquarters | Lisbon, Portugal |
| Founded | 1998 |
| Employees | 201-500 |

## Overview

OK Seguros is a direct-to-consumer personal lines carrier in Portugal, distributing auto, motorcycle, home, travel, health, personal accident, and micro-mobility insurance through digital and online channels. Founded in 1998 as OK! Teleseguros, the company rebranded in 2023 to reflect an expansion from phone-based distribution to a fully omnichannel digital model. It operates as the direct insurance brand of Via Directa (Companhia de Seguros, S.A.), the direct insurance division of the Fidelidade group -- one of Portugal's largest insurance conglomerates, majority-owned by Fosun International.

The carrier's technology platform supports end-to-end digital contracting, self-service policy management, and online claims filing. Its AutoDigital app enables 100% remote vehicle inspection through mobile video and augmented reality for damage assessment. The customer portal provides real-time quote generation and can be deployed with customizable branding for embedded insurance partners, who integrate OK Seguros products into their own customer journeys for contextualized distribution.

OK Seguros serves more than 200,000 customers in Portugal and has held Five Stars certification in the Consumer Choice Awards Direct Insurance category for seven consecutive years through 2026. The company operates under oversight of Portugal's ASF (Autoridade de Supervisao de Seguros e Fundos de Pensoes) and is capitalized through the Fidelidade group corporate structure.

## Links

- Website: <https://okteleseguros.pt>
- Directory profile: <https://insurtechlist.com/companies/ok-seguros/>
- Blog: <https://okteleseguros.pt/blog>
- Linkedin: <https://pt.linkedin.com/company/via-directa>

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*Last updated: 2026\-07\-28*