# Novidea

> Cloud\-native, data\-driven insurance management platform built on Salesforce

## At a glance

| Field | Value |
| --- | --- |
| Category | Agency Management Systems |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Netanya, Israel |
| Founded | 2009 |
| Stage | Growth |
| Employees | 201-500 |
| Funding | Series C |

## Overview

Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management platform. Built on Salesforce, Novidea's platform is the first of its kind designed specifically for the insurance distribution industry. With its open API architecture, Novidea enables brokers, agents, MGAs, MGUs, and wholesalers to modernize and manage the customer journey end-to-end, driving growth across the entire insurance distribution lifecycle.

The company's streamlined and automated platform fully integrates front, middle, and back offices. Insurance businesses benefit from a 360-degree view of customers and policies, with access to data and actionable insights anytime, anywhere, and on any device. The platform supports all insurance lines including wholesale, retail, and reinsurance, offering multi-carrier and multi-line capabilities.

Founded in 2009 by Roi Agababa, Novidea has grown to support more than 100 customers across 22 countries, managing tens of millions of policies. Notable clients include global insurance leaders such as Howden Group, AJ Gallagher, Marsh, WTW, and QBE.

## Products & services

### Novidea Insurance Management Platform

A complete cloud-based broker management platform that manages the full lifecycle of the policy from quote to issuance, endorsement management, claims, and automated renewals.

**Key features:**

- 360\-degree customer and policy view
- Integrated front, middle, and back office
- Multi\-carrier and multi\-line support
- Automated workflows and renewals
- Real\-time data access from any device
- Bordereaux reporting and compliance

*Target users:* Agencies, Brokers, MGAs, MGUs, Wholesalers

### Low\-Code Automation Engine

Rules-based automation platform empowering insurance organizations to work smarter and more efficiently.

**Key features:**

- Custom workflow automation
- Business rules configuration
- Seamless digital customer experience
- No\-code/low\-code customization

*Target users:* Operations teams, IT administrators

### Hybrid Fronting Carrier Solution

Specialized solution for hybrid fronting carriers managing the full insurance lifecycle.

**Key features:**

- Binder setup and bordereaux reporting
- Reinsurance placement and compliance
- Quote, bind, and policy issuance
- Premium processing and claims
- Cross\-entity and partner consolidation

*Target users:* Hybrid fronting carriers, MGAs

## Category & focus

- Subcategories: Insurance Management Platform, Broker Management System, MGA Software
- Insurance verticals: P&C, Specialty, Reinsurance
- Target customers: Brokers, MGAs, MGUs, Wholesalers, Agents

## Notable customers

- Howden Group
- AJ Gallagher
- Marsh
- WTW
- QBE
- Encore Insurance
- Harbour Underwriting Ltd\.
- SRG
- Gur Insurance Group
- Pathpoint
- Energetic Insurance

## Links

- Website: <https://novidea.com>
- Directory profile: <https://insurtechlist.com/companies/novidea/>
- Linkedin: <https://www.linkedin.com/company/novidea-software>
- Crunchbase: <https://www.crunchbase.com/organization/novidea-software-aka-novo-idea-software-ltd>
- Website \(us\): <https://novidea.com/en-us/>

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*Last updated: 2026\-03\-25*