# NextGen Leads

> The \#1 Under\-65 Health Insurance Lead Generator in the United States

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | San Diego, CA |
| Founded | 2014 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Bootstrapped |

## Overview

NextGen Leads is a San Diego-based insurance lead generation and technology platform founded in 2014 by Chris Kelly. The company combines advanced advertising technology, data analytics, and industry expertise to generate high-quality insurance leads for agents, brokers, and carriers across health, Medicare, and auto insurance markets.

The company positions itself as the #1 Under-65 Health Insurance lead generator in the United States, focusing on internally generated, precision-targeted leads that connect licensed insurance professionals with high-intent consumers. NextGen Leads emphasizes quality over quantity, offering agents customizable market targeting and a proprietary buyer dashboard to streamline lead acquisition.

Now in its second decade, NextGen Leads has grown into a multi-line lead generation platform serving hundreds of insurance professionals nationwide. The company's technology-first approach to lead generation -- blending proprietary advertising systems with data-driven targeting -- has made it a key distribution channel for health, Medicare, and auto insurance products.

## Products & services

### Health Insurance Leads

NextGen Leads' flagship product -- high-quality leads for individuals seeking under-65 health insurance coverage. The company claims to be the #1 generator of this lead type in the United States, producing internally generated, precision-targeted leads through proprietary advertising technology.

**Key features:**

- Internally generated \(not aggregated or resold\)
- Precision\-targeted to buyer\-specified markets
- Customizable bidding and market selection
- Real\-time delivery to agent buyer dashboard

*Target users:* Licensed health insurance agents, brokers, and carriers

### Medicare Supplement and Medicare Advantage Leads

Highly optimized leads for the growing Medicare market, covering both Medicare Supplement and Medicare Advantage plan products.

**Key features:**

- Tailored for Medicare\-focused agents and agencies
- High\-intent consumer targeting
- Scalable volume for Medicare specialists

*Target users:* Medicare specialists, senior market agencies

### Auto Insurance Leads

Precision-targeted auto insurance leads extending the platform beyond health markets.

**Key features:**

- High\-intent consumer targeting
- Customizable market parameters
- Integrated with the Agent Buyer Dashboard

*Target users:* Auto insurance agents and brokers

### Carrier Solutions Platform

A comprehensive technology platform enabling insurance carriers to manage lead acquisition at scale.

**Key features:**

- Bidding systems for competitive lead acquisition
- Customizable market targeting
- Data analytics and performance reporting
- Scalable volume management

*Target users:* Insurance carriers

### Agent Buyer Dashboard

An intuitive self-service platform enabling licensed insurance agents to purchase leads, configure preferences, and manage campaigns.

**Key features:**

- Customizable bidding systems
- Market and territory targeting
- Real\-time lead delivery
- Performance analytics

*Target users:* Licensed health, Medicare, and auto insurance agents

## Category & focus

- Subcategories: Lead Generation, Insurance Marketplace, Digital Distribution
- Insurance verticals: Health, P&C Personal
- Target customers: Agents/Agencies, Carriers, Brokers

## Notable customers

- Anew Financial
- Velapoint
- USA Health Group
- National General \(Medicare leads\)

## Links

- Website: <https://nextgenleads.com>
- Directory profile: <https://insurtechlist.com/companies/nextgen-leads/>
- Team: <https://nextgenleads.com/team/chris-kelly>
- Linkedin: <https://www.linkedin.com/company/nextgen-leads-llc>
- Testimonials: <https://nextgenleads.com/testimonials-case-studies>
- News & case studies: <https://nextgenleads.com/news>

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*Last updated: 2026\-06\-04*