# Nayya > AI\-powered benefits adviser that helps employees choose and use their benefits\. ## At a glance | Field | Value | | --- | --- | | Category | Customer Engagement | | Type | Solutions Provider | | Region | NA | | Headquarters | New York, New York, United States | | Founded | 2019 | | Stage | Growth | | Employees | 51-200 | | Funding | Series C+ | ## Overview Nayya is an AI-driven benefits decision support platform for employers and their employees. The platform serves Group Benefits and Health markets, helping employees navigate health insurance selection, voluntary benefits enrollment, HSA and 401K allocation, and supplemental claims. Employers and benefits administrators use Nayya to reduce HR support burden while improving employee benefits utilization. The platform connects individual employee data with more than 3 billion external data points -- including 190 million rows of claims data -- to generate personalized benefits recommendations. Nayya integrates natively with Slack, Microsoft Teams, and iMessage so employees receive guidance inside the tools they already use. In 2025, the company launched an agentic layer that extends beyond recommendation into automated execution, such as filing supplemental health claims on an employee's behalf. Founded in 2019 by Sina Chehrazi and Akash Magoon, Nayya has grown to serve 3M+ employees across the United States. The company raised a Series C of USD 55M in 2023 and received strategic investment from Workday Ventures in 2024. A 2025 acquisition of financial wellbeing platform Northstar expanded Nayya's coverage into workplace financial wellness. In 2025, Nayya was ranked #180 on the Deloitte Technology Fast 500, reflecting 454% growth over three years. ## Products & services ### Nayya Platform Core AI benefits advisory product providing personalized guidance for health insurance selection, voluntary benefits, HSA/401K optimization, and healthcare cost navigation. Reduces benefits-related HR support inquiries by 46% and has delivered average claim recovery of USD 5,000-10,000 per employee. **Key features:** - Personalized benefits recommendations based on individual employee data - Connections to 3B\+ external data points including 190M\+ rows of claims data - Native integrations with Slack, Teams, and iMessage - Adjustable automation levels so employees control how much Nayya acts on their behalf *Target users:* Employees, HR teams, benefits administrators ### Nayya Claims Automated supplemental health insurance claims filing system launched in February 2025. Files claims on behalf of employees, reducing friction in benefits utilization. **Key features:** - Automated claims submission for supplemental health coverage - Integration with voluntary benefits carriers - Employee control over automation triggers *Target users:* Employees, Group Benefits carriers ### Nayya Agentic Platform Launched in 2025, this layer moves beyond advisory guidance to automated financial action. Built on behavioral science foundations, it enables execution of high-impact decisions -- such as HSA contributions, claims filing, and benefits elections -- on behalf of the employee. **Key features:** - Automated execution of benefits decisions - Behavioral science\-informed action triggers - Acquired Northstar financial wellbeing capabilities integrated in 2025 *Target users:* Employers, enterprise HR programs ### Nayya Intelligence Separate AI offering focused on advanced personalization and decision support analytics for benefits administrators and carrier partners. *Target users:* Carriers, benefits technology platforms ## Category & focus - Subcategories: Benefits Decision Support, Employee Benefits Technology, Agentic Benefits Automation - Insurance verticals: Health, Group Benefits - Target customers: Employers, Carriers ## Notable customers - Guardian - Unum - American Public Life - Paychex \(integration partner\) - Workday ecosystem clients ## Links - Website: - Directory profile: - Blog: - Careers: - Support: - Linkedin: - Documentation: --- *Last updated: 2026\-06\-14*