# MyRealPlan

> AI\-powered insurance comparison platform connecting Korean consumers with competing carrier offers

## At a glance

| Field | Value |
| --- | --- |
| Type | Broker |
| Region | APAC |
| Headquarters | Seongnam-si, South Korea |
| Founded | 2014 |
| Employees | 11-50 |

## Overview

MyRealPlan is an online insurance comparison and brokerage platform serving individual consumers in South Korea. The platform connects users with multiple insurance carriers across life, annuity, and non-life product lines through an AI-driven matching engine.

The service operates a reverse-auction model in which users submit personal and coverage preference details, and participating insurance companies bid with competitive pricing. The platform returns up to three personalized plan recommendations ranked to match the user's requirements. MyRealPlan also operates under the brand name Aijinet, which reflects the AI-powered matching engine at the core of its service.

The company was founded in 2014 by five IT professionals and financial industry experts and has grown to over 75,000 registered users. Institutional investors include SBI Investment Korea and Woori Technology Investment. The Financial Times listed the company among the 40 fastest-growing fintechs in the Asia-Pacific region.

## Notable customers

- Personal insurance consumers
- Life insurance buyers
- Non\-life insurance buyers

## Links

- Website: <https://myrealplan.co.kr>
- Directory profile: <https://insurtechlist.com/companies/myrealplan/>
- Facebook: <https://www.facebook.com/myrealplan/>
- Brand site: <https://www.aijinet.com>

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*Last updated: 2026\-07\-12*