# miituo

## At a glance

| Field | Value |
| --- | --- |
| Type | Carrier |
| Region | LATAM |
| Headquarters | Mexico City, Mexico |
| Founded | 2016 |
| Stage | Growth |
| Employees | 50-100 |

## Overview

miituo is Mexico's first 100% pay-per-kilometer auto insurance provider, founded in 2016 under the legal name Pay As You Drive Technologies. Headquartered in Mexico City, the company operates as an authorized insurer under CNSF with policies underwritten by Seguros Atlas. miituo has grown to over 150,000 active policies as of August 2025 and reports that 50% of its customers are first-time insurance buyers, demonstrating its role in expanding financial inclusion in the Mexican auto insurance market. The company has also announced expansion of its flexible car insurance model across Latin America.

## Category & focus

- Insurance verticals: Personal Lines, Pay\-Per\-Kilometer

## Notable customers

- Individual vehicle owners in Mexico \(150,000\+ active policies\)
- First\-time insurance buyers \(50% of customer base\)
- Low\-mileage drivers seeking to reduce insurance costs
- Up to 70% savings versus traditional policies reported

## Links

- Website: <https://miituo.com>
- Directory profile: <https://insurtechlist.com/companies/miituo/>
- App \(google play\): <https://play.google.com/store/apps/details?id=miituo.com.miituo>

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*Last updated: 2026\-05\-17*