# Marshmallow

> Direct\-to\-consumer car insurance built for UK newcomers and immigrants\.

## At a glance

| Field | Value |
| --- | --- |
| Type | Carrier |
| Region | EMEA |
| Headquarters | London, UK |
| Founded | 2017 |
| Employees | 501-1000 |

## Overview

Marshmallow is a direct-to-consumer digital motor insurance carrier based in London, UK, offering car, home, and van insurance products. The company was founded in 2017 by twin brothers Oliver and Alexander Kent-Braham and David Goate, with a core focus on providing fair and accessible car insurance to immigrants, expats, and newcomers to the UK -- a population historically penalized by traditional insurers that do not recognize international driving experience. Marshmallow is regulated by the Financial Conduct Authority (FCA) and has insured more than 1 million drivers across all products, with approximately 200,000 active policyholders (79% of whom are new to the UK).

The company operates through a mobile-first platform with native iOS and Android applications offering policy management, document storage, and live chat support. Marshmallow uses a microservices architecture to power its automated quoting and binding workflow, supports usage-based and telematics insurance options, and was the first UK motor insurer to partner with ClimatePartner to offer carbon-neutral driving offsets. The platform supports integration with third-party financial services providers for car finance partnerships and offers optional add-ons including breakdown cover, legal protection, and discount protection.

Marshmallow achieved unicorn status in 2021 and is among the first Black-owned companies to reach that milestone in the UK. In April 2025, the company closed a Series C round of GBP 68M (USD 90M) led by Portage Ventures, BlackRock, and Columbia Lake Partners, pushing its valuation to approximately GBP 1.5B (USD 2B). Total funding stands at USD 161M from 53 investors. The company reports annualized turnover exceeding USD 500M and employs approximately 700 people across offices in London and Budapest.

## Links

- Website: <https://marshmallow.com>
- Directory profile: <https://insurtechlist.com/companies/marshmallow/>
- Ios app: <https://apps.apple.com/app/marshmallow-car-insurance>
- Linkedin: <https://www.linkedin.com/company/marshmallowltd>
- Android app: <https://play.google.com/store/apps/details?id=com.marshmallowinsurance.android>

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*Last updated: 2026\-06\-14*