# Loxa > Embedded product protection at the point of purchase, live in 48 hours ## At a glance | Field | Value | | --- | --- | | Type | MGA | | Region | EMEA | | Headquarters | London, United Kingdom | | Founded | 2023 | | Employees | 11-50 | ## Overview Loxa is a product protection MGA authorised by the Financial Conduct Authority (FCA no. 1018666) that distributes embedded insurance through retail merchants selling electronics, furniture, eyewear, power tools, and other repairable product categories. The company underwrites product protection policies that retail partners offer directly at checkout -- both online and in-store. Its SaaS platform integrates natively with major e-commerce systems including Shopify, WooCommerce, Magento, PrestaShop, and BigCommerce, and supports custom API connections. Retailers can go live within 48 hours of sign-up. Claims handling, including repair or replacement, is managed end-to-end by Loxa. Founded in 2023 and formerly operating as Bolt Cover, Loxa had 45+ active retail partners as of March 2026, with reported attach rates of 20-30% and a net promoter score above 90. A GBP 2.7 million seed round closed in March 2026 to fund expansion into the EU and scale the retail network to 150+ partners. ## Products & services ### Embedded Product Protection Protection policies sold at the point of purchase through retail merchant checkouts, covering repair or replacement of consumer goods across eligible categories. **Key features:** - Electronics, furniture, eyewear, power tools, catering appliances, and lifestyle product categories - Repair\-first claims resolution with replacement where repair is not viable - Policies delivered at checkout via native platform widgets or API *Target users:* Online and in\-store retailers in the UK and EU selling repairable consumer products *Distribution:* Direct to retailer via platform integrations \(Shopify, WooCommerce, Magento, PrestaShop, BigCommerce, Acumatica\); custom REST API for other stacks; in\-store point\-of\-sale portal for physical retail ### Claims Management End-to-end claim resolution handled by Loxa on behalf of the retail partner, covering intake through repair or replacement fulfilment. **Key features:** - One\-hour support response target - Repair\-or\-replace resolution model - Fully managed process reduces operational load on the retailer *Target users:* Retail partners using the Loxa platform *Distribution:* Directly through Loxa platform ## Links - Website: - Directory profile: - Blog: - Linkedin: - Developer docs: --- *Last updated: 2026\-05\-17*