# Lina > Open Finance and Open Insurance infrastructure for Brazil's regulated financial ecosystem ## At a glance | Field | Value | | --- | --- | | Category | Insurtech Infrastructure | | Type | Solutions Provider | | Region | LATAM | | Headquarters | Sao Paulo, Brazil | | Founded | 2020 | | Stage | Growth | | Employees | 51-200 | | Funding | Seed, Series A | ## Overview Lina (also known as Lina OpenX) is an insurtech infrastructure provider offering API-driven technology platforms for Open Finance, Open Banking, and Open Insurance in Brazil. The company serves financial institutions, insurance companies, credit cooperatives, and fintechs that need compliant connectivity to Brazil's regulated Open Finance ecosystem, as mandated by the Central Bank of Brazil. The company delivers a Platform-as-a-Service (PaaS) solution comprising an authorization server, API platform, consent management system, and white-label portal. Lina is licensed by the Central Bank of Brazil as a Payment Transaction Initiator (ITP), enabling PIX payment initiation directly within client platforms. Its infrastructure addresses the full breadth of Brazil's Open ecosystem, including Open Banking, Open Finance, Open Insurance, and future Open Capital Market initiatives. Founded in 2020 by executives with backgrounds at B3, Itau, XP Inc., and Safra, Lina raised approximately R$8M (roughly USD 1.5M) in a Seed/Series A round in 2024 from MSW Capital, with co-investors including BB Seguros (Bank of Brazil's insurance holding), Baterias Moura, AgeRio, and Embraer. The company serves over 40 client organizations across Brazil's financial sector, has formed a strategic partnership with Mastercard for Open Finance product distribution, and was recognized as one of the top 5 insurtechs in Latin America. ## Products & services ### Open Finance Infrastructure Platform A complete, API-driven infrastructure solution for connecting financial institutions and insurers to Brazil's Open Finance ecosystem. Enables real-time financial data access, data sharing, and regulatory compliance with Central Bank of Brazil mandates. **Key features:** - Real\-time financial data access and sharing across participating institutions - Regulatory compliance with Central Bank of Brazil Open Finance standards - White\-label portal for client\-facing Open Finance interfaces - Authorization server for secure identity and access management *Target users:* Banks, insurance companies, credit cooperatives, and fintechs operating in Brazil's Open Finance ecosystem ### Payment Transaction Initiator \(ITP\) Services Licensed PIX payment initiation infrastructure allowing client platforms to initiate secure payments directly within the Open Finance framework. Lina holds Central Bank authorization as a Payment Transaction Initiator. **Key features:** - Central Bank\-licensed PIX payment initiation - Direct integration with Brazil's national payment system - Bypasses traditional payment processing bottlenecks - Compliant with Open Finance payment channel requirements *Target users:* Financial institutions, fintechs, and insurers requiring PIX payment capabilities through Open Finance channels ### Consent Management and Authorization Services Sophisticated consent management and authorization systems that handle regulatory requirements for data sharing under Brazil's Open Finance framework. **Key features:** - Granular consent lifecycle management for financial data sharing - Authorization server for Open Finance regulatory compliance - Secure data exchange between participating institutions - Audit and reporting tools for compliance verification *Target users:* Any regulated institution participating in Brazil's Open Finance ecosystem ### Open Insurance Infrastructure Specialized infrastructure extending Open Finance capabilities to the insurance sector, supporting data sharing between insurers under Brazil's emerging Open Insurance framework. **Key features:** - Insurance data sharing and API connectivity - Open Insurance regulatory compliance infrastructure - Integration with insurance company core systems - Data intelligence capabilities for insurance ecosystem participants *Target users:* Insurance carriers, brokers, and insurance platforms operating in Brazil ## Category & focus - Subcategories: API Platform, Open Insurance, Consent Management, Payment Infrastructure - Insurance verticals: Life & Annuity, P&C Personal, P&C Commercial, Health - Target customers: Carriers, Brokers, MGAs/MGUs ## Notable customers - BB Seguros \(Bank of Brazil insurance holding\) - SulAmerica Insurance - HDI Seguros / HDI Group - Banco BRP - Afinz - Iugu ## Links - Website: - Directory profile: - Twitter: - Linkedin: --- *Last updated: 2026\-06\-25*