# Lifesquare

> Digital mortgage insurance broker operating the Zen'Up platform in France

## At a glance

| Field | Value |
| --- | --- |
| Type | Broker |
| Region | EMEA |
| Headquarters | Paris, France |
| Founded | 2014 |
| Employees | 11-50 |

## Overview

Lifesquare is a French mortgage insurance brokerage founded in 2014 by Emmanuel Bruneau, Tanguy Thevenet, and Christian Dutaret. The company operates Zen'Up, a direct-to-consumer digital platform for borrower insurance (assurance emprunteur) distribution in France. Borrower insurance is a mandatory protection product tied to residential mortgages and consumer credit, traditionally distributed through bank branches.

Zen'Up provides an end-to-end digital policy acquisition workflow including immediate pricing, automated medical questionnaire processing, electronic signature, and instant policy document delivery. The platform works with three insurance carriers -- MNCAP, Prepar Vie (a subsidiary of BRED Banque Populaire), and Generali Vie -- allowing borrowers to compare products without exclusive carrier alignment.

In August 2023, Malakoff Humanis, a major French social protection group, acquired approximately 80% of Lifesquare. The acquisition supports Malakoff Humanis's strategy to expand its borrower insurance revenue to EUR 300 million by 2030. Full ownership by Malakoff Humanis is planned.

## Notable customers

- Residential real estate buyers
- First\-time homebuyers
- Existing borrowers switching policies

## Links

- Website: <https://www.lifesquare.fr/>
- Directory profile: <https://insurtechlist.com/companies/lifesquare/>
- Zen'up platform: <https://www.zen-up.com/>

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*Last updated: 2026\-07\-13*