# Leaf Insurance

> AI\-powered insurance and pension advisory platform for Danish SMEs

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Copenhagen, Denmark |
| Founded | 2023 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Leaf Insurance is a distribution and advisory platform for small and medium enterprises (SMEs) in Denmark, automating insurance and pension advisory through data-driven analysis. The company uses accounting data and thousands of business data points to build a digital model of each client company, enabling it to identify coverage gaps, flag redundant policies, and recommend adjustments on a continuous basis.

The platform delivers advisory and brokerage services through a SaaS application supplemented by an AI tool called Vera, which provides intelligent recommendations for insurance and pension needs. Leaf integrates with business systems and accounting platforms to assess coverage in context, arranging policies directly and supporting clients through the claims process.

Founded in 2023, Leaf has grown to serve 600+ Danish companies. The platform has arranged over 500 new policies and has reportedly saved its customer base an estimated DKK 7-9 million annually by eliminating unnecessary coverage. In June 2025, Leaf raised EUR 1.74M in a seed round led by Caesar Ventures, with participation from EIFO (Danish Export and Investment Fund), InnoFounder, and Copenhagen Fintech Lab.

## Products & services

### Leaf Platform

An AI-powered, data-driven insurance advisory and broker automation platform designed for SMEs. The platform analyzes comprehensive business data to identify coverage gaps, flag unnecessary policies, and provide ongoing recommendations for coverage adjustments.

**Key features:**

- Automated coverage gap and overlap detection using accounting and business data
- Daily\-updated advisory recommendations for policy adjustments and supplier switches
- Direct policy arrangement and carrier access for SME clients
- Expert claim advisory and support

*Target users:* Small and medium enterprises in Denmark seeking optimized insurance and pension coverage

### Vera AI Tool

An AI-powered advisory system that leverages detailed client business data to generate intelligent recommendations for insurance and pension needs.

**Key features:**

- Data\-driven recommendations tailored to individual business profiles
- Continuous monitoring and proactive advisory alerts
- Integration with business and accounting systems

*Target users:* Leaf platform users requiring ongoing advisory guidance

## Category & focus

- Subcategories: Insurance Advisory, Broker Automation, Embedded Insurance
- Insurance verticals: P&C Commercial, Group Benefits
- Target customers: Brokers, Consumers

## Links

- Website: <https://leaf.dk/>
- Directory profile: <https://insurtechlist.com/companies/leaf-insurance/>
- Careers: <https://leaf.dk/jobs>
- Linkedin: <https://www.linkedin.com/company/leaf-insurance/>
- Press/news: <https://leaf.dk/press>

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*Last updated: 2026\-05\-17*