# LeadInX

> Digital insurance platform enabling carriers and agencies to digitize customer journeys

## At a glance

| Field | Value |
| --- | --- |
| Category | Insurtech Infrastructure |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Tokyo, Japan |
| Founded | 2022 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Subsidiary of SoftBank Corp. |

## Overview

LeadInX is a digital insurance platform developed by SoftBank that helps insurance carriers and agencies accelerate their transformation through modern technology infrastructure. The company specializes in providing microservices-based API platforms and digital systems that enable insurers to develop, deploy, and manage insurance products more efficiently. Operating as a 100% owned SoftBank subsidiary, LeadInX combines enterprise resources with specialized insurance technology expertise to address the Japan-focused market while building scalable platforms for the broader APAC region.

The company's core products are built on a microservices architecture enabling seamless integration with existing insurance systems. LeadInX also provides professional consulting services to guide enterprises through digital transformation strategy, customer experience redesign, and AI implementation. The platform has achieved significant traction, with over 8.5 million insurance sales processed through its systems, serving major Japanese insurance companies including Sumitomo Life, Sompo Japan, and Aioi Nissay Dowa.

## Products & services

### Graphene

A microservices-based API platform designed for insurance companies, enabling rapid development and flexible deployment of digital insurance products with seamless external system integration.

**Key features:**

- RESTful API architecture for rapid product development
- Microservices\-based design enabling modular updates
- Seamless integration with external insurance systems
- Support for multiple deployment scenarios

*Target users:* Insurance carriers seeking modular, API\-first infrastructure

### Nano

A digital insurance system for insurance companies providing microservices-based API capabilities for insurance product development and deployment. Nano serves as a core administration and product management platform.

**Key features:**

- Microservices\-based architecture for scalability
- API\-first design for modern integrations
- Insurance product development and deployment tools
- Support for complex insurance operations

*Target users:* Insurance carriers and insurance enterprises

### Fusion

A middleware platform for insurance agencies providing flexible, API-connected digital insurance sales capabilities. Fusion enables agencies to offer multiple insurance company products through a single unified channel, streamlining the sales experience across various carriers.

**Key features:**

- Multi\-carrier product aggregation
- Single\-channel agency sales interface
- Flexible API\-based integration
- Support for various sales channels including PayPay and Yahoo\! JAPAN

*Target users:* Insurance agencies and intermediaries

### Professional Consulting

Professional services supporting enterprises through digital transformation, including strategy development, business improvement, customer experience design, marketing support, and AI implementation guidance.

*Target users:* Insurance enterprises planning or executing digital transformation

## Category & focus

- Subcategories: API Platforms, Core Administration Systems
- Insurance verticals: P&C Personal, P&C Commercial, Life & Annuity
- Target customers: Carriers, Brokers, Agencies

## Notable customers

- PayPay Insurance Service Corporation
- Sumitomo Life Insurance Company
- Sompo Japan Insurance Inc\.
- Aioi Nissay Dowa Insurance
- JAL \(Japan Airlines\)
- MS Plus One Insurance

## Links

- Website: <https://leadinx.co.jp>
- Directory profile: <https://insurtechlist.com/companies/leadinx/>
- Softbank business page: <https://global.tm.softbank.jp/en/leadinx/>

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*Last updated: 2026\-06\-14*