# Layr

> AI\-powered broker platform that turns small commercial insurance from a cost center into a profit center\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Atlanta, Georgia, USA |
| Founded | 2016 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Series B (USD 25M+ total) |

## Overview

Layr is an Atlanta-based insurance technology company that enables independent commercial insurance brokerages to profitably manage and scale their small business property and casualty books. Founded in 2016 as UnBrokerage by Phillip Naples -- a traditional commercial insurance broker -- and Andrew Egenes, a technology entrepreneur who was Naples' client, the company rebranded to Layr in 2018 after refining its product and securing early angel investment.

The company's platform, Layr Apex, gives brokers a white-labelled digital portal where small business clients can manage their coverage around the clock -- getting quotes, binding policies, submitting claims, and accessing documents -- without requiring broker staff involvement for routine transactions. This frees brokerage teams to focus on higher-value work and allows agencies to grow their small commercial books without proportional headcount increases.

In October 2024 Layr appointed Mark Hara as CEO, bringing a career spanning P&G, Nationwide, Bold Penguin, Mylo, and FloodFlash. Founder Phillip Naples transitioned to Chief Strategy Officer, focused on enterprise partnerships and company strategy.

## Products & services

### Layr Apex

A white-labelled digital portal for independent commercial insurance brokerages managing small business P&C accounts.

**Key features:**

- 24/7 self\-service account management for policyholders
- Online quoting and binding in approximately 12 minutes
- Automated policy routing to underwriting post\-purchase
- Electronic payments and digital document access
- Online claims submission and FNOL
- Consolidated multi\-policy dashboard for policyholders
- Powerful analytics dashboard for brokerage partners
- Eliminates manual invoicing and paper\-based workflows

*Target users:* Independent insurance brokers and agencies writing small commercial P&C business

### Licensed Support Services

Scalable, outsourced licensed staff that augment brokerage teams for small commercial service and account management, enabling agencies to grow without proportional internal hiring.

**Key features:**

- On\-demand licensed human support for policyholders
- Integrates with Layr Apex platform workflows
- Allows brokerages to serve up to 6x more small business clients

*Target users:* Agencies seeking to scale small commercial operations without adding headcount

## Category & focus

- Subcategories: Broker Technology, Policy Administration, Digital Storefront
- Insurance verticals: P&C Commercial
- Target customers: Brokers, Agents/Agencies

## Notable customers

- Holmes Murphy \(top 100 privately held agency\)
- Hub International \(top 100 privately held agency\)
- Henriott Group
- Plexus Groupe
- The Big I \(Independent Insurance Agents and Brokers of America member agencies\)

## Links

- Website: <https://withlayr.com>
- Directory profile: <https://insurtechlist.com/companies/layr/>
- Blog: <https://withlayr.com/resources/blog>
- Linkedin: <https://www.linkedin.com/company/teamlayr/>
- Partners: <https://withlayr.com/resources/partners>

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*Last updated: 2026\-06\-03*