# Lassie

> Sweden's most satisfied pet insurance carrier, combining digital\-first claims processing with preventive care rewards\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Specialty Solutions |
| Type | Carrier |
| Region | EMEA |
| Headquarters | Stockholm, Sweden |
| Founded | 2019 |
| Employees | 101-200 |

## Overview

Lassie is an insurance intermediary licensed by Sweden's Finansinspektionen that partners with Dina Försäkring AB to distribute pet insurance across Sweden, Germany, and France. Operating since 2019, the company manages coverage for approximately 250,000 pets with over USD 100 million in annual recurring revenue. The platform combines underwriting through its carrier partner with a proprietary digital platform for policyholder engagement.

Lassie differentiates through technology and customer engagement. The company operates a fully digital signup and policy management system via web and mobile applications. Its claims engine employs agentic artificial intelligence to automate approximately 60 percent of claims processing in the German market, with claims resolved in under six minutes. Customer retention indicators are strong: Lassie achieves 25 percent daily active users compared to an industry average of 8–9 percent, driven by a preventive care focus and gamified rewards program.

The company raised USD 75 million in Series C funding in February 2026 from Balderton Capital, Felix Capital, Inventure, Passion Capital, and Stena Sessan, bringing total funding to over USD 114 million across four rounds. Lassie is ranked by the Swedish Quality Index as Sweden's most satisfied pet insurance provider for 2024–2025.

## Products & services

### Insurance Plans

Lassie offers three tiered pet insurance packages with coverage ranging from 30,000 to 160,000 Swedish Kronor. Coverage includes accident and illness protection, preventive care, emergency services, specialist care, and prescription medications. Multi-pet discounts of 10–20 percent are available. Direct veterinary claims settlement is available on business days from 08:00 to 17:00 CET.

### Preventive Care Program

The company's preventive care offering is delivered via mobile application and includes over 200 educational courses on pet health, unlimited digital veterinary consultations, and personalized health recommendations. Customers accumulate reward points by completing courses, which translates to reductions in insurance premiums.

### Digital Tools & Integrations

Lassie provides a veterinary network map tool for cost comparison across clinics. The company operates a RESTful API for direct veterinary claims submission and integrates optional services including Tractive GPS tracking and health monitoring.

## Category & focus

- Insurance verticals: Specialty/E&S
- Target customers: Consumers

## Links

- Website: <https://www.lassie.co>
- Directory profile: <https://insurtechlist.com/companies/lassie/>
- Careers: <https://app.welcometothejungle.com/companies/Lassie>
- Linkedin: <https://www.linkedin.com/company/lassieco/>

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*Last updated: 2026\-06\-14*