# LAMIE direkt > Insured with empathy and expertise\. ## At a glance | Field | Value | | --- | --- | | Type | MGA | | Region | EMEA | | Headquarters | Linz, Austria | | Founded | 2015 | | Stage | Established | | Employees | 51-200 | ## Overview LAMIE direkt is a household, travel, cyber, and specialty insurance MGA operating as a full-stack digital insurer in Austria and across Europe. Founded in 2015 and headquartered in Linz, Austria, the company serves over 1 million customers across 10+ countries and holds both EU-wide and UK insurance licenses. The company operates independently of traditional insurance infrastructure, owning its insurance and reinsurance operations end-to-end. The company underwrites multiple personal lines including household, travel, mobile phone, cyber, wedding, and event weather insurance. Distributed via a cloud-based API platform, LAMIE direkt functions as a B2B2C embedded insurance provider, enabling corporate partners and telecom operators to integrate its products into their own customer experiences. The technology stack is built around API process design and smart data analytics, supporting white-label and on-demand product deployment. Distribution spans both direct-to-consumer online channels and partner-embedded programs, with a focus on digital-native purchasing and claims experiences. The company has built a reputation for claims transparency in Austria, achieving top-ranked customer satisfaction in the annual OGVS (Austrian Society for Consumer Research) survey among direct insurers. LAMIE direkt is part of the LAMIE InsurTECH Group. ## Products & services ### Household Insurance Comprehensive residential property coverage with simplified online purchasing and digital claims management. **Key features:** - Residential property damage coverage - Streamlined digital claims process - Transparent settlement policy *Target users:* Austrian and European consumers *Distribution:* Direct online and embedded partner channels ### Travel Insurance Coverage for business and leisure travel, purchasable online with digital claims handling. **Key features:** - Trip cancellation and interruption - Medical expense coverage during travel - Digital claims submission *Target users:* Individual and business travelers *Distribution:* Direct online and B2B2C partner integrations ### Cyber Insurance Online shopping protection and personal cybersecurity coverage for digital consumers. **Key features:** - Online shopping fraud protection - Data security incident coverage - Digital identity protection *Target users:* Digital consumers concerned with online fraud and data security *Distribution:* Direct online and partner platforms ### Mobile Phone Insurance Device coverage for smartphones including accidental damage and theft. **Key features:** - Accidental damage coverage - Theft protection *Target users:* Mobile device owners *Distribution:* Direct online and telecom partner channels ### Wedding Insurance Specialized event coverage for wedding celebrations. **Key features:** - Event cancellation coverage - Weather\-related disruption protection - Venue liability coverage *Target users:* Couples and wedding organizers *Distribution:* Direct online ### Event Weather Insurance Protection against weather-related cancellations and disruptions for various event types. **Key features:** - Weather cancellation triggers - Event disruption coverage *Target users:* Event organizers *Distribution:* Direct online ### Embedded Insurance Platform Full-stack API platform enabling corporate clients and telecom operators to offer white-label insurance products within their own digital ecosystems. **Key features:** - On\-demand telcosurance products - API\-enabled product configuration - White\-label deployment *Target users:* Corporate partners, telecom operators \(B2B2C\) *Distribution:* B2B API partner integrations ## Links - Website: - Directory profile: - Linkedin: - Business solutions: --- *Last updated: 2026\-06\-15*