# Kyobo Lifeplanet Life Insurance > Korea's first licensed internet\-only life insurance carrier, offering direct digital life coverage via mobile app\. ## At a glance | Field | Value | | --- | --- | | Category | Customer Engagement | | Type | Carrier | | Region | APAC | | Headquarters | Seoul, South Korea | | Founded | 2013 | | Employees | 51-200 | ## Overview Kyobo Lifeplanet Life Insurance is an internet-only life insurance carrier based in Seoul, South Korea, offering life and cancer insurance products entirely through digital channels without traditional agents or branch offices. Founded in 2013 as South Korea's first licensed digital-only life insurer -- a joint venture between Kyobo Life Insurance and Lifenet Life -- the company distributes coverage directly to consumers via its mobile platform, targeting digitally-engaged individuals seeking self-service insurance management. The carrier's core technology platform centers on the Lafl App, which handles end-to-end policy enrollment, premium payments, claims processing, and account management via mobile device. Proprietary services include Laplay, a loyalty engagement platform that credits healthy behaviors toward premium reductions, and Barun Plan, a mobile-based coverage analysis service providing personalized insurance recommendations. Kyobo Lifeplanet is migrating its infrastructure to AWS and announced a generative AI chatbot initiative planned for 2026 to automate responses to routine product queries. As a majority-owned subsidiary of Kyobo Life Insurance -- Korea's third-largest underwriter with approximately USD 15B in annual premiums -- the company benefits from parent-company capital, infrastructure, and market credibility. The carrier recorded operating profit in several quarters of 2025. CEO Kim Young-seok was reappointed in December 2025. A December 2025 strategic partnership with global insurtech bolttech extended the company's distribution capabilities to embedded insurance channels. ## Products & services ### Life Insurance **Key features:** - Term life insurance \-\- straightforward coverage available via digital enrollment - Non\-renewable cancer insurance \-\- specialized coverage with simplified underwriting ### Financial Services **Key features:** - Policy loans \-\- policyholders access loans against policy value through the digital platform ### Platform Services **Key features:** - \*\*Laplay\*\* \-\- loyalty and engagement platform rewarding healthy behaviors with insurance premium credits; gamified approach to customer retention and health promotion - \*\*Barun Plan\*\* \-\- mobile\-based coverage analysis service providing personalized insurance recommendations - \*\*Lafl App\*\* \-\- mobile application enabling full policy enrollment, management, claims, and customer support ## Category & focus - Insurance verticals: Life & Annuity - Target customers: Consumers ## Links - Website: - Directory profile: --- *Last updated: 2026\-07\-12*