# KP Insurance Service > Korean insurance comparison and brokerage platform operated by Kakao Pay\. ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Broker | | Region | APAC | | Headquarters | Pangyo, Seongnam-si, Gyeonggi-do, South Korea | | Founded | 2017 | | Stage | Established | ## Overview KP Insurance Service is an insurance comparison and brokerage platform serving retail consumers in South Korea. It operates as a licensed corporate insurance agency (registration no. 제2018090030호) and is a wholly owned subsidiary of Kakao Pay, South Korea's largest fintech app operator. The business began in 2017 as Inbaiyu, a crowd-sourced insurance service that let groups of customers negotiate group terms with carriers. Kakao Pay acquired Inbaiyu in July 2019 and renamed the business KP Insurance Service in April 2021. The platform lets users compare and purchase insurance products alongside other users' reviews and ratings, covering general lines including travel and auto insurance. In July 2022 the company launched a review-driven, social-commerce-style product comparison and sales flow, and in August 2022 it added a self-service tool for designing and price-comparing travel insurance policies. The application funnel is integrated directly into the KakaoPay app. KP Insurance Service uses AI for claims-payment review, an AI chatbot for initial customer consultations, and AI-assisted matching of users to human insurance consultants. The company also operates a partner-recruitment channel that invites carriers and other insurance businesses to distribute products through its platform. ## Products & services ### Insurance Comparison & Purchase Platform Core consumer product: users request a consultation, select an inquiry type, and complete the purchase through an AI-assisted consultant-matching and chat flow integrated with the KakaoPay app. **Key features:** - Three\-step funnel: consultation request, inquiry selection, consultant chat - Review\- and rating\-driven product comparison *Target users:* Retail consumers in South Korea *Distribution:* KakaoPay app ### DIY Travel Insurance Comparison Tool Self-service tool that lets users design and price-compare travel insurance policies directly, without going through the consultant-matching flow. *Target users:* Retail consumers in South Korea ### AI Claims Review AI-based review of claims payments that reduces manual processing on the agency side of the business. ### AI Chatbot Consultation Automated chatbot that handles initial customer insurance questions before handing off to a human consultant. ### Partner / Carrier Distribution Program Partnership channel through which carriers and other insurance businesses distribute products via the KP Insurance Service / KakaoPay platform. *Target users:* Insurance carriers and distribution partners ## Category & focus - Insurance verticals: P&C Personal, Life & Annuity - Target customers: Consumers, Carriers ## Links - Website: - Directory profile: - Contact: --- *Last updated: 2026\-08\-10*