# Kinsu

## At a glance

| Field | Value |
| --- | --- |
| Category | Insurance Distribution |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Mexico City, Mexico |
| Founded | 2020 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | USD 700K (Pre-Seed) |

## Overview

Kinsu is a Mexican insurtech company transforming insurance distribution in Latin America through a white-label platform and a gig economy model. Founded in 2020 by Matias Gordillo and Agostina Luzzi, Kinsu addresses the insurance penetration gap in Mexico and Latin America, where over 60% of the population lacks adequate insurance coverage.

The company turns everyday people -- particularly women -- into gig-economy insurance agents called "Kinsurers" who can quote, sell, and manage policies through a free mobile app. By digitizing distribution and enabling community-based agents, Kinsu helps insurers and brokers rapidly scale their reach without relying on traditional sales channels.

## Products & services

### Kinsu Mobile App \(Kinsurer\)

A free mobile app that transforms users into insurance agents. New Kinsurers register in three steps: download the app, enter basic profile data, and validate their identity. Once onboarded, agents access product training, quoting tools, a personal referral link for customer acquisition, real-time commission tracking, and policy management. Available on Google Play and the Apple App Store.

### White\-Label Distribution Platform \(B2B\)

A software platform enabling insurers and brokers to digitize their distribution operations, generate qualified leads, and scale across Latin America. The platform integrates with insurer back-office systems for real-time policy issuance, customer onboarding, and commission management -- reducing the cost and complexity of agent recruitment versus traditional agency models.

### Insurance Products Distributed

**Key features:**

- \*\*Auto Insurance\*\*: Car coverage for individuals and families
- \*\*Health Insurance\*\*: Medical coverage plans
- \*\*Life and Retirement\*\*: Life protection and retirement savings products
- \*\*Home Insurance\*\*: Property and homeowners coverage
- \*\*Pet Insurance\*\*: Animal/pet coverage

## Category & focus

- Insurance verticals: Auto, Health, Life, Home, Pet
- Target customers: Insurers, Brokers, Gig Workers, Individuals

## Links

- Website: <https://kinsu.mx>
- Directory profile: <https://insurtechlist.com/companies/kinsu/>
- \*\*website\*\*: <https://www.kinsu.mx>
- \*\*linkedin\*\*: <https://mx.linkedin.com/company/kinsumx>
- \*\*app store\*\*: <https://apps.apple.com/app/kinsu/id1601303224>
- \*\*instagram\*\*: <https://www.instagram.com/kinsumx/>
- \*\*google play\*\*: <https://play.google.com/store/apps/details?id=app.kinsu.mx>

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*Last updated: 2026\-05\-17*