# IVAA > Independent claims validation and procurement platform for contents insurance ## At a glance | Field | Value | | --- | --- | | Category | Claims Technology | | Type | Solutions Provider | | Region | APAC | | Headquarters | Brisbane, Australia | | Founded | 2010 | | Stage | Growth | | Employees | 11-50 | | Funding | Bootstrapped | ## Overview IVAA (Independent Validation Advisory Australia) is a claims technology platform for property and casualty insurers in Australia and New Zealand, specializing in contents claims management and fraud detection. The Brisbane-based company provides an independent assessment and procurement service that connects insurers, retailers, and policyholders to facilitate item replacement, repair, or salvage across a broad range of contents categories. The platform centers on two products: Loupe, a SaaS claims portal that gives insurers 24/7 online access to contents claims workflows, and Checksum, a fraud detection tool that flags reused receipts and images across claims. IVAA operates as an independent intermediary -- not affiliated with retailers or carriers -- using a network of over 5,000 pre-screened local suppliers to source benchmarked replacement quotes. The company began as a jewellery validation specialist and has expanded coverage to hearing aids, furniture, sporting goods, eyewear, art, watches, and antiques. IVAA serves major Australian and New Zealand insurers including IAG and Suncorp, and is listed on the Guidewire Marketplace. The company reports preventing over AUD 2 million in fraudulent contents claims in the prior year and won the pitch contest at the 2025 Insurance News Beyond the Buzzwords conference. ## Products & services ### Loupe A SaaS claims portal providing insurers with 24/7 online access to contents claims. The platform guides customers through a four-step process -- describing items, obtaining quotes from pre-screened suppliers, insurer review, and supplier selection -- while enabling IVAA to apply independent specialist assessment. **Key features:** - Online claims submission with item description and documentation upload - Access to benchmarked quotes from a network of 5,000\+ local suppliers across Australia and New Zealand - Insurer review and settlement recommendation workflow - Coverage for jewellery, hearing aids, furniture, sporting goods, eyewear, art, watches, and antiques *Target users:* P&C carriers handling contents claims ### Checksum A fraud detection tool that allows insurers to identify reused documents -- receipts and images -- across multiple claims. Designed as a standalone insurer-facing tool that does not require IVAA appointment. **Key features:** - Document and image fingerprinting across claims history - Direct insurer access without requiring IVAA engagement - Early\-stage fraud signal detection for contents claims *Target users:* P&C carriers and claims teams ## Category & focus - Subcategories: Claims automation, fraud detection, contents procurement - Insurance verticals: P&C Personal, P&C Commercial - Target customers: Carriers ## Notable customers - IAG \(Australia\) - Suncorp \(New Zealand\) - NRMA Insurance ## Links - Website: - Directory profile: - Linkedin: - Guidewire partner: --- *Last updated: 2026\-06\-07*