# ITEL LABORATORIES

> The Source for Certainty in Property Claims

## At a glance

| Field | Value |
| --- | --- |
| Category | Claims Technology |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Jacksonville, Florida, USA |
| Founded | 1993 |
| Stage | Established |
| Employees | 201-500 |
| Funding | Acquired |

## Overview

itel (ITEL Laboratories) is a property claims data and analytics company that provides insurance carriers, adjusters, and third-party administrators with real-time material pricing, repair-versus-replace analysis, and material matching solutions. Founded in 1993 as a small carpet analysis laboratory in Jacksonville, Florida, the company has grown into a recognized industry standard used by all the top 100 carriers in North America, supporting over two million property insurance claims annually.

itel operates a proprietary building materials database covering more than 20,000 products and 6.7 million data points, continuously updated with current pricing and retail availability. Its solutions integrate directly into leading estimating platforms -- most notably Verisk Xactimate -- enabling adjusters to access localized, accurate pricing without leaving their existing workflows.

In May 2025, itel was acquired by Nearmap, a property intelligence company and Thoma Bravo portfolio company, in a transaction valued at approximately USD 1.3 billion. The combined entity aims to deliver end-to-end property intelligence spanning underwriting and claims. itel CEO Brian Matthews continues to lead the company and joined the Board of Directors of the combined company.

## Products & services

### Asphalt Shingle Pricing \(ASP\)

Real-time, localized pricing for asphalt shingles integrated directly into Verisk Xactimate and other estimating platforms.

**Key features:**

- Instant pricing without leaving the estimating platform
- Localized data reflecting regional market conditions
- Continuously updated product database

*Target users:* Claims adjusters and carriers handling roofing claims

### Vinyl Siding Pricing \(VSP\)

Real-time pricing for vinyl siding materials integrated into adjuster workflows.

**Key features:**

- Seamless workflow integration with Xactimate
- Accurate, market\-reflective pricing
- Supports partial and full replacement scenarios

*Target users:* Claims adjusters handling exterior siding claims

### Flooring Pricing

Comprehensive identification and pricing of like-kind-and-quality flooring products.

**Key features:**

- Matches discontinued and current product lines
- Covers carpet, hardwood, vinyl, laminate, and tile
- Integrates with field\-use workflows

*Target users:* Claims adjusters evaluating flooring damage

### Roof Repair vs\. Replace Analysis

Expert determination of whether damaged roofing should be repaired or fully replaced, reducing unnecessary replacement costs and disputes.

**Key features:**

- Independent, defensible repairability assessment
- Reduces overpayment and coverage disputes
- Supports carrier compliance requirements

*Target users:* Carriers and adjusters on storm and weather claims

### Cabinet & Furniture Analysis

Identifies repair candidates for wood furnishings and cabinetry with guaranteed repair estimates.

**Key features:**

- Access to a network of master wood repair specialists
- Guaranteed repair cost estimates
- Alternative to full replacement on kitchen and furniture claims

*Target users:* Adjusters and homeowners on interior damage claims

### Material Matching \(Roofing, Siding, Wood & Laminate\)

Identifies exact or equivalent current products for discontinued or hard-to-source building materials, enabling targeted repairs rather than full replacements.

**Key features:**

- Database of 20,000\+ building products
- Covers roofing, siding, wood, and laminate categories
- Reduces claim costs by enabling partial repair

*Target users:* Claims professionals handling partial\-damage scenarios

### ITEL NOW Mobile App

Field-use mobile application enabling adjusters to identify, price, and analyze damaged property materials in real time.

**Key features:**

- Real\-time pricing and analysis from the field
- Integrates with itel data platform
- Supports faster on\-site claims decisions

*Target users:* Field adjusters and CAT response teams

### Housing Solutions

24-hour emergency Additional Living Expenses (ALE) relocation assistance for displaced policyholders.

**Key features:**

- 24/7 emergency housing placement
- Hotel and rental property options
- Reduces ALE cycle time for carriers

*Target users:* Carriers handling habitability claims

## Category & focus

- Subcategories: Material Pricing, Repair vs\. Replace Analysis, Material Matching, Claims Analytics
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Carriers, TPAs, Agents/Agencies

## Notable customers

- All top 100 carriers in North America \(as reported by GTCR/Nearmap acquisition announcements\)

## Links

- Website: <https://www.itelinc.com>
- Directory profile: <https://insurtechlist.com/companies/itel-laboratories/>
- About: <https://www.itelinc.com/about/>
- Careers: <https://www.itelinc.com/careers/>
- Partners: <https://www.itelinc.com/partners/>
- Solutions: <https://www.itelinc.com/solutions/>
- Press/news: <https://www.itelinc.com/insights/>

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*Last updated: 2026\-06\-03*