# INTUITIVE DATA ANALYTICS

> Self\-service, no\-code analytics and predictive risk modeling for enterprise professionals

## At a glance

| Field | Value |
| --- | --- |
| Category | Data & Analytics |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Las Vegas, Nevada, United States |
| Founded | 2018 |
| Stage | Established |
| Employees | 51-200 |
| Funding | Bootstrapped |

## Overview

Intuitive Data Analytics (IDA) is a data and analytics platform serving enterprise professionals across insurance, healthcare, government, education, and retail. The platform targets non-technical users who need to extract insights from data through predictive modeling and visualization without writing code. IDA has particular depth in insurance, where it supports P&C carriers with risk management, claims scoring, and customer retention analysis.

The platform is delivered as a cloud-based, no-code environment featuring a drag-and-drop interface for dashboard and report creation, natural language query capabilities, and real-time data visualization. Core analytical functions include predictive analytics, correlation analysis, anomaly detection, prescriptive analytics, and what-if scenario modeling. The platform holds US Patent No. 11,714,826 for its solution.

IDA was founded as a spin-off of RT Lawrence Corporation, a company with over 30 years of operating history, which provided initial capital and a founding team of 25 specialists. The company reports over 200 corporate clients across industries and maintains three office locations globally.

## Products & services

### Self\-Service Analytics Platform

A no-code environment for exploratory data analysis, custom visualization, and predictive model building. The platform allows business users to create dashboards and reports through drag-and-drop tools, and to query data using natural language.

**Key features:**

- Drag\-and\-drop dashboard and report creation
- Real\-time multidimensional data visualization
- Natural language query interface
- Root\-cause analysis for pattern identification

*Target users:* Enterprise analytics teams, insurance risk managers, business analysts

### Predictive Analytics Suite

A collection of analytical modules covering the full analytics spectrum from description to prescription. These tools surface trends, relationships, and actionable recommendations from structured data.

**Key features:**

- Predictive analytics for trend forecasting
- Prescriptive analytics with actionable recommendations
- Anomaly detection for identifying outliers
- Correlation analytics for variable relationship discovery
- Sentiment analytics for opinion\-based data
- What\-if scenario modeling and sensitivity analysis

*Target users:* Actuaries, underwriters, claims analysts, risk management teams

### Trip Wire

An alert system that monitors data for critical changes or threshold breaches, enabling proactive responses to emerging risks.

**Key features:**

- Automated monitoring of key data signals
- Threshold\-based alert configuration
- Integration with broader platform analytics

*Target users:* Risk managers, operations teams

### Spontaneous Analytics

Automated insight generation that proactively surfaces patterns and anomalies without requiring user-initiated queries.

**Key features:**

- Automated pattern detection
- Proactive insight delivery
- Integration with existing dashboards

*Target users:* Business intelligence teams, insurance decision\-makers

## Category & focus

- Subcategories: Predictive Analytics, Risk Modeling, Business Intelligence, Self\-Service Analytics
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Carriers

## Notable customers

- P&C insurance carrier \(case study: risk detection and customer risk management\)
- Healthcare insurance organization \(value\-based care decision support\)
- NunkyWorld \(financial prediction and pattern detection\)
- Bed Bath & Beyond Mexico \(inventory planning\)

## Links

- Website: <https://www.intuitivedataanalytics.com>
- Directory profile: <https://insurtechlist.com/companies/intuitive-data-analytics/>
- Blog: <https://www.intuitivedataanalytics.com/category/blog/>
- Contact: <https://www.intuitivedataanalytics.com/contact/>
- Linkedin: <https://www.linkedin.com/company/ida-intuitive-data-analytics-corp>
- Press/news: <https://www.intuitivedataanalytics.com/resources/>
- Case studies: <https://www.intuitivedataanalytics.com/case-study/>

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*Last updated: 2026\-05\-17*