# Inter\.mx > Digital insurance broker making coverage easy for Mexican consumers ## At a glance | Field | Value | | --- | --- | | Type | Broker | | Region | LATAM | | Headquarters | Mexico City, Mexico | | Founded | 2020 | | Employees | 51-200 | ## Overview Inter.mx is a digital insurance brokerage serving individual consumers in Mexico, offering car, pet, and health insurance products through an online platform. Founded in 2020, the company operates as a subsidiary of Interproteccion, one of Latin America's largest insurance brokers, and focuses on expanding access to insurance across Mexico's underinsured population. The company distributes personal lines products -- primarily car, pet, and health insurance -- through a consumer-facing digital platform that enables online quoting and policy issuance in under five minutes. In 2023, Inter.mx introduced a freemium subscription model called "Te Regalamos Un Seguro" ("We Give You Insurance"), which allows consumers to access basic health or mobile phone insurance at no cost, then convert to paid coverage. The launch generated thousands of same-day sign-ups and achieved approximately 8% free-to-paid conversion within six months. Inter.mx uses Stripe for payment processing and subscription management, and its platform supports the full insurance policy lifecycle including quotation, issuance, endorsements, cancellations, and claims. The company states its platform is supported by artificial intelligence to simplify the user experience. Interproteccion, Inter.mx's parent, was acquired by Gentera, a Mexican financial services group, in April 2022. ## Notable customers - Mexican consumers in the 18\-50 age range seeking personal lines coverage - Individuals currently uninsured or underserved by traditional insurance distribution ## Links - Website: - Directory profile: - Careers: - Linkedin: - App store: - Google play: - Parent company: - Stripe case study: --- *Last updated: 2026\-07\-02*