# Insy

> End\-to\-end modular embedded insurance platform for carriers, MGAs, and non\-insurance businesses

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Varna, Bulgaria |
| Stage | Growth |
| Funding | Bootstrapped |

## Overview

Insy is an embedded insurance distribution platform for carriers, MGAs, and non-insurance businesses seeking to sell or distribute insurance products digitally. The company operates from Varna and Sofia, Bulgaria, and was founded on a legacy of insurance price comparison technology dating to 2008, with the modern INSY platform launched in 2020 and the holding entity INSYGLOBAL Ltd. established in 2021.

The platform is modular and API-first, offering no-code drag-and-drop product management alongside RESTful API integrations. Insurers and MGAs use it to build, test, and launch digital insurance products without requiring software development resources. Non-insurance businesses -- including retailers, telcos, travel companies, and fintech platforms -- use it to add insurance distribution as a revenue stream with minimal integration effort.

Insy serves clients including Bulstrad and 24 Insurance, with integrations into tools such as AmoCRM, InsInfo, and Phyre. The company positions its platform across multiple sectors beyond core insurance, covering consumer goods, telecommunications, travel, fintech/banking, aggregators, utilities, pet care, and bicycle/eyewear segments.

## Products & services

### INSY\.Global

A no-code, drag-and-drop platform for insurance companies and MGAs to build, test, and distribute insurance products online. Supports hyper-personalization of products and online management without requiring technical development expertise.

**Key features:**

- No\-code product configuration and rapid launch capability
- Online product management and rate adjustments
- Hyper\-personalization of coverage options for end customers

*Target users:* Insurance carriers, MGAs

### INSY\.RetailersBox

An embedded insurance module enabling non-insurance businesses to distribute and sell insurance products through their existing customer journeys, creating new revenue streams with reduced distribution costs.

**Key features:**

- Plug\-in insurance distribution for e\-commerce, telco, fintech, and travel platforms
- API\-based integration into existing digital commerce flows
- Supports multiple insurance product types across verticals

*Target users:* Retailers, fintechs, telcos, travel platforms, aggregators

### INSY\.Employee Benefits

A module allowing employers to offer group insurance and benefits products to their workforce, integrating insurance distribution into HR or employee engagement systems.

**Key features:**

- Discounted group insurance products for employees
- Seamless integration with HR platforms
- Employer\-managed benefit distribution

*Target users:* Employers, HR platform providers

### INSY\.Claims \(Coming Soon\)

A claims management module intended to cover the full lifecycle from initial submission through resolution.

*Target users:* Carriers, MGAs

### INSY\.AI \(Coming Soon\)

An AI-powered digital insurance advisor leveraging chatbot and machine learning technology to generate ultra-customized insurance product recommendations and improve customer engagement.

*Target users:* Carriers, MGAs, distributors

## Category & focus

- Subcategories: Embedded Insurance, Digital Distribution, No\-Code Insurance Platform
- Insurance verticals: P&C Personal, P&C Commercial, Group Benefits, Specialty/E&S
- Target customers: Carriers, MGAs/MGUs, Brokers, Employers

## Notable customers

- Bulstrad
- 24 Insurance
- Broker Insurance
- My 24 Insurance

## Links

- Website: <https://insy.ai>
- Directory profile: <https://insurtechlist.com/companies/insy/>
- About: <https://insy.ai/about-us/>
- Linkedin: <https://www.linkedin.com/company/insy-ai/>

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*Last updated: 2026\-06\-25*