# InsureGuru\.com
> Online insurance marketplace for comparing and buying personal insurance policies in Singapore
## At a glance
| Field | Value |
| --- | --- |
| Type | Broker |
| Region | APAC |
| Headquarters | Singapore |
| Founded | 2018 |
## Overview
InsureGuru is a digital insurance brokerage serving individual consumers in Singapore, operating as an online marketplace where customers compare, select, and purchase motor, travel, health, home, life, and other personal insurance policies from multiple carriers in a single platform.
The platform is operated by Mitsui Bussan Pana Harrison Pte Ltd, the digital distribution arm of Pana Harrison (Asia) Pte Ltd, a Singapore-headquartered insurance and reinsurance broker with over 40 years of history. Mitsui Bussan Pana Harrison is licensed and supervised by the Monetary Authority of Singapore. In December 2019, Mitsui & Co became the firm's largest institutional shareholder through a long-term partnership agreement, with The Huntington Group retaining a strategic minority stake.
InsureGuru integrates with Singapore's MyInfo government digital identity service so customers can pre-fill personal details for instant online quotes, and supports policy status checks and expiry reminders without paper-based processes. Press coverage from 2021 describes the platform as AI- and blockchain-enabled for quote aggregation, though no technical detail on this is published on the company website. InsureGuru is bootstrapped and has not raised external venture funding as an independent entity.
## Notable customers
- Individual and household consumers
- Small and medium\-sized enterprises \(via Ergo SME BizProtect\)
## Links
- Website:
- Directory profile:
- Linkedin:
- Press/news:
- Parent company:
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*Last updated: 2026\-08\-12*