# INSURED\.IO

> Omnichannel customer engagement platform purpose\-built for the insurance industry

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Sacramento, California, USA |
| Founded | 2011 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

INSURED.IO is an omnichannel customer engagement platform designed exclusively for insurance carriers, MGAs, and brokers. Founded in 2011 by insurance industry veterans Michael Kassing, Julia Golts, and Steve Johnson, the company delivers an affordable, complete platform that enables mid-tier and regional insurers to provide digital self-service and proactive engagement capabilities on par with large direct-to-consumer carriers.

The platform spans policyholder portals, agent portals, AI-powered interactive voice response (IVR), payments, first notice of loss (FNOL), and advanced analytics -- all accessible across web, mobile, voice, and SMS channels. INSURED.IO's mobile-first, Progressive Web App (PWA) architecture allows insurers to deploy modern digital experiences without requiring their customers to download a native app.

With over 2 million omnichannel platform users reached in February 2025, INSURED.IO focuses on helping insurance companies save thousands of customer service hours per year while improving policyholder satisfaction and retention.

## Products & services

### Policyholder Portal

Web and mobile self-service portal giving policyholders access to policy information, payments, claims updates, and proactive notifications.

**Key features:**

- Mobile\-first Progressive Web App \(PWA\) \-\- no app store download required
- Policy information and document access
- Payment processing and billing management
- Real\-time claims status and updates

*Target users:* Insurance policyholders

### Agent Portal

Dedicated portal for insurance agents to manage customer interactions and support servicing workflows.

**Key features:**

- Agent\-specific views and workflows
- Customer account and policy management
- Integrated with carrier core systems

*Target users:* Insurance agents and brokers

### AI\-Powered IVR

Conversational AI voice system introduced in 2024 providing natural-language call handling for insurance inquiries.

**Key features:**

- Contextually intelligent, natural\-language voice interactions
- Automated call routing and self\-service
- IVR Insights analytics \(daily active users, call transcripts\)

*Target users:* Carrier call center operations teams and their policyholders

### FNOL \(First Notice of Loss\)

Digital claims intake and reporting with real-time status updates to policyholders.

**Key features:**

- Digital claims submission across web, mobile, and voice channels
- Real\-time claims status notifications
- Integration with carrier claims management systems

*Target users:* Policyholders, claims departments

### Recurring Payments & Premium Billing

Integrated payment processing for policy purchases and recurring premium payments.

**Key features:**

- Secure payment capture
- Recurring billing and auto\-pay
- Payment Metrics analytics dashboard

*Target users:* Carriers, policyholders

### insured\.io Insights & Analytics

Unified analytics dashboard covering platform-wide engagement and operational metrics.

**Key features:**

- Payment Metrics dashboard
- IVR Insights \(usage, transcripts\)
- Portal Insights \(user activity, customer journey reports\)

*Target users:* Insurance operations and customer experience teams

### LeadGen Platform

Direct quoting solution integrated with agency management systems for multi-carrier quote generation.

**Key features:**

- Quote generation across multiple carriers
- AMS integration \(EZ Lynx and others\)
- INTERCEPT Custom Logic Engine for quote intelligence

*Target users:* Independent agents, agencies

## Category & focus

- Subcategories: Policyholder Portal, Agent Portal, IVR, Digital FNOL, Payments, Analytics
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Carriers, MGAs/MGUs, Brokers

## Notable customers

- Farmers & Mechanics Insurance Companies \(implemented March 2022\)
- Turbo Insurance Group \(LeadGen platform\)

## Links

- Website: <https://www.insured.io>
- Directory profile: <https://insurtechlist.com/companies/insured-io/>
- About: <https://www.insured.io/about/>
- Linkedin: <https://www.linkedin.com/company/insured-io>
- Platform: <https://www.insured.io/platform/>
- Resources: <https://www.insured.io/resources/>

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*Last updated: 2026\-06\-03*